Classic Australian TV Ads

Tonight leaders of the Australian creative industry gather at the Powerhouse Museum in Sydney for the Advertising Federation of Australia’s annual general meeting and celebration of fifty years of television advertising in Australia. There will be a presentation of thirty iconic Australian ads, chosen by representatives of the advertising industry here. There will be an opportunity to bring that list down to the top ten.

AFA 50 Years of TV Advertising


I’ve only been in Australia since 2001 so I haven’t seen a lot of these ads. So you Australians might have to help me out here. What are the classics you remember?

Here’s the top thirty, in no particular order.

Holeproof – Antz Pantz ‘Sic ‘em Rex’

Winfield – Anyhow (Paul Hogan)

World Series Cricket – C’mon Aussie

Holeproof – Computer Socks

D’Decore

Dunlop – Aircraft Carrier

Yellow Pages – Goggomobil

AIDS Grim Reaper Department of Health AIDS awareness – Grim Reaper

Kraft – Happy Little Vegemites

Harper’s Bazaar – Beauty

Harpers Cat Chow

Tooheys – How Do You Feel?

Qantas – I Still Call Australia Home

Lamb Roast – Tom Cruise (with Naomi Watts)

Life. Be In It. (1970s Government PSA featuring Norm)

AMLC – Lifeboat

Mortein – Louie the Fly

OTC – Memories

Mercedes-Benz – Crash

Coamas (Australian milk authorities) Milkman

Yellow Pages Not Happy Jan

Yellow Pages – Not Happy, Jan

Castrol – Oils Ain’t Oils

Tourism Australia – Shrimp On The Barbie (Paul Hogan)

Stainmaster (Sir Les Patterson or Pro Hart?)

Carlton Draught – Big Ad

Holeproof – Underdaks

VB (Victoria Bitter) – Original

Crown Corning – Vision Saucepans

Tourism Australia – So Where the Bloody Hell Are You?

Meadow Lea – You Ought To Be Congratulated

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Location Australia (Australia).

Posted in Inspiration, TV Ads Cinema and Online Videos

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109 Responses to Classic Australian TV Ads

  1. Nick says:

    anyone know if i can download the Emu Export ad from the 80’s “would you go an export mate?”

  2. Philby says:

    Hey Tony (June 19th). I loved the Red Robin mighty tough soxes, soxes, soxes. I’ve been looking for it, at least the audio.
    Reeeed, it’s a fire engine, firecracker BANG!

    I’d love to find it.

  3. Carlo says:

    Does anyone remember the prodect name of a Australian TV commercial for a throat lossinger with a moose head saying ” MY legs, my legs I can’t feel my legs “

  4. Jake Richards says:

    What about these 2:

    1) (Think it was for Integral Energy and aired around 1990?) – At night a cat who was sleeping next to a heater gets up and jumps out the window. While the cat is gone someone comes and closes the window. Then the doorbell rings, they go and answer the door – the cat is sitting there and the cat asks “So who closed the window hmmm”?

    2) A really old ad for Australia’s Wonderland (Sydney). This ad starts off in a kid’s bedroom at night – the kid wakes up, floats out the window and meets a man selling balloons (I think?) then the scene changes to Australia’s wonderland and the song “Wouldn’t it be wonderful if the world was Wonderland” plays.

    If you see either of these please let me know.

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  6. Jimmyhat234 says:

    wasnt that those lattice cereal stuff? cant for the life of me remember the name of the stuff.

  7. Darren says:

    Can anyone help me get the razzamatazz pantyhose tv ads from the 1980s/1990s? Or know where to get them? I have already got the ones off youtube

  8. kassie says:

    I am looking for the words and jingle for an ad, I think in the early 80’s, I think was a government ad promoting healthy eating in WA. It was a cartoon and i can remember some of the words. A little bit of this and a little bit of that, you feel like you are jumping out of your skin. carbohydates come in sugar bread and potatoes too, there’s fats, boomboodum, margarine, proteins come from meat eggs, minerals come from salt and vegies and water from the tap. Then ends with who knows? mum knows, how do you think we got this far. I know, I was about 10 years old.
    Can anyone help? ta

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