Classic Australian TV Ads

Tonight leaders of the Australian creative industry gather at the Powerhouse Museum in Sydney for the Advertising Federation of Australia’s annual general meeting and celebration of fifty years of television advertising in Australia. There will be a presentation of thirty iconic Australian ads, chosen by representatives of the advertising industry here. There will be an opportunity to bring that list down to the top ten.

AFA 50 Years of TV Advertising

I’ve only been in Australia since 2001 so I haven’t seen a lot of these ads. So you Australians might have to help me out here. What are the classics you remember? Here’s the top thirty, in no particular order.

Holeproof – Antz Pantz ‘Sic ’em Rex’

Winfield – Anyhow (Paul Hogan)

World Series Cricket – C’mon Aussie

Holeproof – Computer Socks

Decore. The jingle used is a parody of a classic Gene Chandler doo-wop hit “Duke Of Earl” which they adapted to this commercial as “Dec-or-e. Click on the image below to play the video in YouTube

Dunlop Aircraft Carrier ad shows an EA Falcon landing on an aircraft carrier in 1992.

Yellow Pages – Goggomobil

Department of Health AIDS awareness – Grim Reaper

Kraft – Happy Little Vegemites

Harper’s Bazaar – Beauty

Harpers Cat Chow

Tooheys – How Do You Feel?

Qantas – I Still Call Australia Home

Lamb Roast – Tom Cruise (with Naomi Watts)

Life. Be In It. (1970s Government PSA featuring Norm)

AMLC – Lifeboat

Mortein – Louie the Fly

OTC – Memories

Mercedes-Benz – Crash

Coamas (Australian milk authorities) Milkman

Yellow Pages – Not Happy, Jan

Castrol – Oils Ain’t Oils

Tourism Australia – Shrimp On The Barbie (Paul Hogan)

Stainmaster (Sir Les Patterson or Pro Hart?)

Carlton Draught – Big Ad

Holeproof – Underdaks

VB (Victoria Bitter) – Original

Crown Corning – Vision Saucepans

Tourism Australia – So Where the Bloody Hell Are You?

Meadow Lea – You Ought To Be Congratulated

Filed under: Commercials