Tonight leaders of the Australian creative industry gather at the Powerhouse Museum in Sydney for the Advertising Federation of Australia’s annual general meeting and celebration of fifty years of television advertising in Australia. There will be a presentation of thirty iconic Australian ads, chosen by representatives of the advertising industry here. There will be an opportunity to bring that list down to the top ten.
I’ve only been in Australia since 2001 so I haven’t seen a lot of these ads. So you Australians might have to help me out here. What are the classics you remember? Here’s the top thirty, in no particular order.
Holeproof – Antz Pantz ‘Sic ‘em Rex’
Winfield – Anyhow (Paul Hogan)
World Series Cricket – C’mon Aussie
Holeproof – Computer Socks
Decore. The jingle used is a parody of a classic Gene Chandler doo-wop hit “Duke Of Earl” which they adapted to this commercial as “Dec-or-e. Click on the image below to play the video in YouTube (HD)
Dunlop Aircraft Carrier ad shows an EA Falcon landing on an aircraft carrier in 1992.
Department of Health AIDS awareness – Grim Reaper
Kraft – Happy Little Vegemites
Harper’s Bazaar – Beauty
Harpers Cat Chow
Tooheys – How Do You Feel?
Lamb Roast – Tom Cruise (with Naomi Watts)
Life. Be In It. (1970s Government PSA featuring Norm)
AMLC – Lifeboat
Mortein – Louie the Fly
OTC – Memories
Mercedes-Benz – Crash
Coamas (Australian milk authorities) Milkman
Castrol – Oils Ain’t Oils
Tourism Australia – Shrimp On The Barbie (Paul Hogan)
Stainmaster (Sir Les Patterson or Pro Hart?)
Holeproof – Underdaks
VB (Victoria Bitter) – Original
Crown Corning – Vision Saucepans
Meadow Lea – You Ought To Be Congratulated