Classic Australian TV Ads
Tonight leaders of the Australian creative industry gather at the Powerhouse Museum in Sydney for the Advertising Federation of Australia’s annual general meeting and celebration of fifty years of television advertising in Australia. There will be a presentation of thirty iconic Australian ads, chosen by representatives of the advertising industry here. There will be an opportunity to bring that list down to the top ten.

I’ve only been in Australia since 2001 so I haven’t seen a lot of these ads. So you Australians might have to help me out here. What are the classics you remember?
Here’s the top thirty, in no particular order.
Holeproof – Antz Pantz ‘Sic ‘em Rex’
Winfield – Anyhow (Paul Hogan)
World Series Cricket – C’mon Aussie
Holeproof – Computer Socks
D’Decore
Dunlop – Aircraft Carrier
Department of Health AIDS awareness – Grim Reaper
Kraft – Happy Little Vegemites
Harper’s Bazaar – Beauty
Harpers Cat Chow
Tooheys – How Do You Feel?
Qantas – I Still Call Australia Home
Lamb Roast – Tom Cruise (with Naomi Watts)
Life. Be In It. (1970s Government PSA featuring Norm)
AMLC – Lifeboat
OTC – Memories
Mercedes-Benz – Crash
Coamas (Australian milk authorities) Milkman

Castrol – Oils Ain’t Oils
Tourism Australia – Shrimp On The Barbie (Paul Hogan)
Stainmaster (Sir Les Patterson or Pro Hart?)
VB (Victoria Bitter) – Original
Crown Corning – Vision Saucepans
Tourism Australia – So Where the Bloody Hell Are You?
Meadow Lea – You Ought To Be Congratulated
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(4.85 out of 5)
anyone know if i can download the Emu Export ad from the 80’s “would you go an export mate?”
Hey Tony (June 19th). I loved the Red Robin mighty tough soxes, soxes, soxes. I’ve been looking for it, at least the audio.
Reeeed, it’s a fire engine, firecracker BANG!
I’d love to find it.
Does anyone remember the prodect name of a Australian TV commercial for a throat lossinger with a moose head saying ” MY legs, my legs I can’t feel my legs “
What about these 2:
1) (Think it was for Integral Energy and aired around 1990?) – At night a cat who was sleeping next to a heater gets up and jumps out the window. While the cat is gone someone comes and closes the window. Then the doorbell rings, they go and answer the door – the cat is sitting there and the cat asks “So who closed the window hmmm”?
2) A really old ad for Australia’s Wonderland (Sydney). This ad starts off in a kid’s bedroom at night – the kid wakes up, floats out the window and meets a man selling balloons (I think?) then the scene changes to Australia’s wonderland and the song “Wouldn’t it be wonderful if the world was Wonderland” plays.
If you see either of these please let me know.
hello sir i read your post and i appreciate your feelings that you are apologize for any rude comment for this site.and sir every person has their own feelings so why are you irritate from those people you just think about Christ and serve him.
thanks.
foreclosed homes–foreclosed homes
wasnt that those lattice cereal stuff? cant for the life of me remember the name of the stuff.
Can anyone help me get the razzamatazz pantyhose tv ads from the 1980s/1990s? Or know where to get them? I have already got the ones off youtube
I am looking for the words and jingle for an ad, I think in the early 80’s, I think was a government ad promoting healthy eating in WA. It was a cartoon and i can remember some of the words. A little bit of this and a little bit of that, you feel like you are jumping out of your skin. carbohydates come in sugar bread and potatoes too, there’s fats, boomboodum, margarine, proteins come from meat eggs, minerals come from salt and vegies and water from the tap. Then ends with who knows? mum knows, how do you think we got this far. I know, I was about 10 years old.
Can anyone help? ta
Hi, does anyone know of a commercial about 2 cats sitting on the edge of a lake? The cats are not cartoon, as I remeber puppets like character with large eyes, one says, “Is this the edge of the world?” and the other reples yes and there are fish swimming in the lake.
Does anyone know of the ad about 1970 of a lighthouse on a winters night and a woman arrives on the doorstep and says tilly saw your light on we dont eat much you know
Does anyone remember that ad about Australians having a go with a little boy building a sandcastle and it gets washed away by the sea. There was a lady at the end in a green tracksuit with her thumbs up. The lyrics were Its a typical aussie morning on a typical aussie day………….have a go you can do it. any help would be great its been driving me crazy.
Hi Zoey, I, too, have been looking for the ad. I think, just from memory, that it was the Whitlam Government trying to motivate the population to try harder. Just from memory: It’s a typical Aussie morning, on a typical Aussie day, and I love this place I was born in, in a typical Aussie way. And I’d sure hate to loose our sunshine, but I can feel it slipping away, and we’re gonna have to wake up sometime, ’cause everything is not OK. Have a go, you can do it. Have a go, you’ll come through it. That’s how we got the country started, boots and all, and not half hearted. So let’s all climb that mountain, ’cause that’s all mountains are for. Let’s all stand up and be counted, and show that we are worth working for. Have a go etc. Hey, nothing wrong with my long term memory.
Hi – I’m looking for a washing powder add from the 90’s. there is a guy you is wearing a dirty white shirt and he kind of dances (does the emu) to the washing machine tot he tune of the start or pretty woman. he puts the shirt int he was, goes away, comes back, puts the shirt on and it bleds in with the pure white background…. anyone know where i can find this?
I’m looking for a 1980’s advert for natural gas where there is a gas burner but the flames are actually dancers in blue body suits. The slogan was “gas obeys you” or something similar. Anyone remember this?
Yes Alan,that was a brilliant ad.It first appeared in the lead-up to winter in 1979,and I recall slightly different versions being used over maybe the next 2 or 3 years.The theme you are recalling is “The flame that will obey” – a tagline which the gas company had used for years prior to 1979.
Thanks Rick. I always remember it as a very classy advert.