The National Breast Cancer Centre of Australia launched ‘Changes’, a multimedia campaign, in October 2005, taking women back to an exciting time when they were young girls and eager to find any change in their breasts. The print campaign featured a young girl sitting in front of her dressing table and mirror, considering the changes in her body shape.
The text: You used to be excited about finding changes. Now, it could save your life. Four out of five women who find breast cancer early enough survive. That’s why it’s worth paying your breasts as much attention now as you used to. Make sure you know the way they normally look and feel. And if you find a change, see your doctor. Visit nbcc.org.au
National Breast Centre
Incorporating the Ovarian Cancer Program.
See my post on the Changes TV campaign for credit details.