Carlton Draught Billboards Worth It
(Average: 5.00 out of 5)
Loading ...Carlton Draught launched a cheeky campaign earlier this year providing a spoof on beauty production advertising. Many of the billboards for the Carlton Draught beauty products campaign are down now, but the memory lingers… The spoof on the L’Oreal perfume tag line, “Because I’m Worth It” fits neatly with the tongue-in-cheek flavour of Carlton’s advertising campaigns. The ‘Deep Cleansing Formula’ is used in advertising for many facial beauty products. And the sumptuous model with spilt beer – what a send-up of sex appeal!
Credits
The Carlton Draught outside campaign was developed at George Patterson Y&R by creative director James McGrath, art director Grant Rutherford and copywriter Ant Keogh, with photographer Chris Budgeon.
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Location 
(Australia).
Posted in Inspiration, Print Press Posters Billboards
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(4.85 out of 5)