Carlton Draught Billboards Worth It

Carlton Draught launched a cheeky campaign earlier this year providing a spoof on beauty production advertising. Many of the billboards for the Carlton Draught beauty products campaign are down now, but the memory lingers…

The spoof on the L’Oreal perfume tag line, “Because I’m Worth It” fits neatly with the tongue-in-cheek flavour of Carlton’s advertising campaigns. The ‘Deep Cleansing Formula’ is used in advertising for many facial beauty products. And the sumptuous model with spilt beer – what a send-up of sex appeal!

Carlton Draught Because I'm Worth It

Deep Cleansing Carlton Draught made from beer

Model Wears Carlton Draught

Credits

The Carlton Draught outside campaign was developed at George Patterson Y&R by creative director James McGrath, art director Grant Rutherford and copywriter Ant Keogh, with photographer Chris Budgeon.

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This entry was posted on Saturday, May 13th, 2006 at 12:08 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.