Zidane Recruits Tous Bleus for CanalSat

Zinedine Zidane is hot property in sporting news, with his retirement from football, his controversial head butt in the FIFA World Cup final, and his reception of the Adidas Gold Ball. Tomorrow night Zidane provides an exclusive interview on French television channel Canal Plus, revealing his side of the story. Satellite channel, CanalSat, has featured Zidane in a FIFA World Cup television commercial, Tous Bleus. Zidane rides around a French town in a red bus, picking up people who are wearing red, white and blue. He recruits cafe patrons, water delivery men, a bride in white, and young football players. A young boy in green is stopped and instructed to remove his green top, revealing a blue shirt underneath. Finally the bus pulls up at a stadium. Passengers rush into the stadium, carrying umbrellas and balloons. Zidane stands in the middle of the field, choreographing a crowd display, arranging the words “Tous Bleus”. The tagline: “CanalSat. Ce qui vous passionne est forcement sur CanalSat.”

Fans display Tous Bleus in CanalSat TV Ad

Click on the image below to play the Canal Sat Zidane commercial in YouTube


The CanalSat Zidane TV ad was created at advertising agency BETC Euro RSCG, Paris, by creative director Sophe Anduze, art director Ludovic Labyrade, and copywriter Antoine Lenoble. Account Managers are Raphaël de Andréis, Bruno Casanova, Muriel Benitah.

Filming was shot by director Richard Overall via Gang Films.

Music is “Open Book” by The Rakes, produced at BETC Music.

Open Book by The Rakes

The soundtrack to the Canal Sat Zidane ad is “Open Book”, played by British band, The Rakes and featured on their album Capture/Release, available from Amazon.com and Amazon.co.uk.

Open Book (Uncle Buck Remix) – The Rakes Remixes on iTunes

Lyrics for Open Book

You are not an open book
I can’t do nothing ’bout that
But I’m worried, I’m overdrawn
What am I doing up at the witching hour?


Pick up a book, put down a book
Turn on the TV
It’s 2 AM, there’s nothing on
I just need something to focus on


Things are going to slide
Slide out of control
I hope that you come back
I can’t eat, can’t sleep
When I close my eyes
The thought of you denies
Me, the rest, and the air
That I need

The longer you are far from me
The more I drift away
I didn’t see the warning signs
I was falling through the cracks


You are not
An open book
I am worn and torn
I am overdrawn