Cadbury Did It My Way
Cadbury UK have promoted their ‘Creme Egg’ in a campaign centred around Easter and ‘My Way’, the song co-written by Paul Anka and Frank Sinatra.
“And now, the end is near, and so I face, the final curtain”, sings a yellow jacketed man in a barrel, swirling towards a waterfall.
“My friend, I’ll say it clear, I’ll state my case, of which I’m certain”, sing two cleaning ladies in a courthouse.
“I’ve lived, a life that’s full”, sings an austronaut looking out an multi-mouthed alien singing, “I’ve traveled each and every highway”.
“And more, much more than this, I did it my way”, sings a kilt wearing man as he swings his axe onto a creme egg. Watch closely and you’ll see his female companion covered in snow from the roof.
The super: “Eat it your way”. The egg yolk and white spill out to make a map of the British Isles.
Credits
The ‘My Way’ campaign was developed at advertising agency Publicis UK by creatives Alex Bell and Christer Andersson with agency producer, Sara Stebbing. The campaign was designed to build on the phrase, “How do you eat yours?”.
The film was directed by Garth Jennings at Hammer & Tongs, with producer Nick Goldsmith.
Offline editing was done by Dom Leung.
Post production was done at Glassworks by TK operator Tareq Kubaisi, Flame artist Jake Montgomery, 3D Op Daniel Jahnel, with producer Tom Phillips. See the story at Glassworks for more background to the visual effects and view their version of the Cadbury Creme Egg My Way Ad (2.98 mb quicktime).
Cadbury UK have developed a series of talent show podcasts, hosted by Kate Thornton, giving people a chance to perform online. They show the ‘My Way’ television advert in quicktime here.
See Duncan’s Print for a sample of the print work associated with the Cadbury Creme Eggmeister campaign.
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Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.92 out of 5)
lol i love dat ad can we hav a video clip of it though i love that song so much i travelled each and every highway lol