Bundy Bear – Bundaberg Rum Mascot

a href=”http://www.bundabergrum.com.au”>Bundaberg Rum, a product of Queensland, Australia, has a polar bear for a mascot, Bundy R. Bear. Bundy has starred in a number of television advertisements in which Leo Burnett, Sydney, connect the brand’s labels with a larrikin approach to Australian mateship. The ads have successfully moved the brand from being mostly an iconic shearer’s drink to the rum preferred by a wide range of young blokes between the ages of 18 and 35, particularly those who follow Rugby Union football. Bundaberg host a range of the TV ads on their site: www.bundabergrum.com.au, in SWF format.

Bundy R Bear

Bundy and Blokes’ Love Lives

In “Drop Bear” the blokes are on a fishing and camping trip. As they sip on their classic Bundaberg Rum and Cola they notice three blonde women have set up their tent next to the water. “I wouldn’t camp there if I were you”, says one. “There’s drop bears”. “Drop bears?” “Yeah they’re like a bigger mean version of koala bears. They drop from the tree and then go for your head…” Just before the boys push the story too far Bundy falls out of the gum tree and flattens the girls’ tent. The girls run off past the guys. The next scene shows the whole group sharing a drink in the evening.


The next two were released in September 2004, developed at Leo Burnett, Sydney, by creative director Nick Souter, art director Katie Manekshaw, copywriter Trent Christie, group account directors Nick Williams and Anita Zanesco, account manager Nick Barnett, planner Susanna Dowling. Production staff at CIF Productions included producer Helen Hendry and director Matt Palmer. Media strategy and buying were provided by Mindshare.

In “Valentines Day” the blokes are under pressure to take their girlfriends out for dinner but they’re keen to watch the rugby. Bundy Bear comes to the rescue, inviting them round to dinner at his place. On the night everything looks very romantic, with candlelight, red roses and glasses of wine. As the women talk about hair and clothes, the men ooh and ah, captivated by the footy on the screen behind the women. In “Inflatable” three blokes packing gear for a fishing trip on their inflatable raft when they are impressed by a passing boat load of girls. “Nice boat!”. Once they’re out on the water Bundy Bear pulls out a hook and punctures the raft, bringing on the need for rescue by the female sailors. In “Chopper” two blokes sit down and pull out a bottle of Bundaberg Rum Dry and Lime. As the bottles reach their mouths icy water falls out of the sky, totally drenching the men. “That was refreshing”, says one. “Yeah! Thinks it’s the lime!”, says the other. Up in the sky, Bundy R. Bear is flying a helicopter, laughing with satisfaction. A bottle and can of Bundaberg Rum Dry & Lime appear with the super: “Surprisingly Refreshing Taste”.

Bundy, Bundaberg and Rugby Union

Adam Stevens, director via Silverscreen Productions, worked on a number of spots highlighting Bundaberg’s sponsorship of the Australian rugby union team, the Wallabies. In “Goats” the blokes are trying to sort out an overgrown yard. Clearly the boys can’t watch the game until the job is done. Bundy turns up with some fairly heavy equipment, a truckload of goats. ” You ready to get into it?”, he says. In “French Lessons” Bundy’s in an Australian bar giving instructions on how to relate to the French rugby team visiting Australia. “You’ve pulled off a big head”, says Bundy, pointing to the board. “Yeah bienvu a Australia,” say the men. (Text: Welcome to Australia), “You’ve stolen the ball”, says Bundy. “Merci Beaucoup” say the men (Text: Thanks Mate). Bundy gets the men to repeat “Merci Beaucoup” with the right emphasis. “Tres bon fellas”, he says.

In “Barbecue Training” Bundy’s giving the instructions in a large class on barbecue skills. Most of the blokes are wearing Bundaberg or Wallabies merchandise. With a dance track in the background Bundy calls, “Now turn, and turn, and turn, now sip. Good work. Now tell a stupid joke.”

In “Goose Step” guys in a nightclub watch another man dancing away, asking “what do you call that?” Bundy Bear calls it the Goosestep. In “Ice Bucket” Phil Waugh, one of the Wallabies, gets in a tub of ice-cold water after a game, only to find a six pack of Bundaberg and Rum cans. Bundy Bear says, “Sorry Phil”, takes the cans and hands them over to Stephen Larkham. “Oh Stevo!”, he jokingly scolds.

Two Recent Bundaberg Ads

The last two TV ads on Bundaberg’s site hint at Bundaberg’s growing accessibility to Australia’s female population. In “Red Sock” the guys drop a red sock into Bundy’s spa bath before heading to the party. When Bundy arrives he’s pink up to his neck. “Clever fellows, very clever.” A woman approaches Bundy and says, “I like a bloke who’s man enough to wear pink. Come meet my friends.” “Sure. Cheers for the fashion tip fellas.”

In “Stripper” Bundy turns up at Macca’s Party, at 4 Acacia Ave. He’s welcomed in to meet the waiting guests, women expecting a stripping fireman. The blokes wonder what’s happened to Bundy. Bundy’s told to take his top off. “Sure”, he says, ripping the top off his bottle of Bundy Classic.

  • Asiri

    Hey i love bundaberg

    • yahel

      سلام من ایرانی هسنم و میخام با شما دوست بشم
      number: 0937 293 93 79

  • sam

    hey me and my mates were just wondering where you got the costume pattern from for the bundy bear because me and my mates want to do what the jackass people did but in a polar bear suit so it you could help us out we would be greatful.

  • Lee-Anne CROSSING

    Can you tell me the history of why a Polar Bear is the logo for Bundaberg Rum? If any.

  • Steve

    Just wondering where i can buy a bundy bear outfit from..? is is possible… thanks

  • jeremy

    where can i get a bundy bear costume from

  • ryan

    Just wondering where i can buy a bundy bear outfit from..? is is possible… thanks

  • Jimbo

    Yeah where can u get the bundy suit from?

  • Tania

    I just love the Bundy ads… keep em coming!! I never know what ur going to do next

  • ben

    were can i hire a bundy bear costume from for my brothers 21st

  • Telf

    Keep the good ads coming…….one of my friends loves this stuff so keep up the good work

  • judy carter

    Are he bundy bear suits for sale and from where please.

  • lincon

    hey i have seen the costume once but when i went to go and get it again i couldn’t see it. someone must have bought it i was kicking myself

  • Roshan

    Where can I buy a Bundy Bear Costume Please?

  • naomi

    want to buy a polar bear suit – where can I get one like yours?

  • Timmuera

    Hey…Where can i get a bundy bear costume, the ones these costume shops sell just don’t compare.

  • herbie

    g’day same thing everone eles is asking were can i hire a bundy bear costume. I need one for my mates 50th birthday. Cheers

  • maggie

    how did a polar bear become bundy mascot?

  • maggie

    i would love to know that, if you find out please let me know

  • matt

    hey just like every1 else im heading to a fancy dress party. where bouts can i get a bundy bear suit from??

  • Jabrat

    Where can i find the actual ad for the drop bear?

  • Bradles

    Hey just wondering like everyone else where you can buy a Bundaberg Bear costume?
    Any help would be much appreciated.

  • DMD Costumes

    I sell a range of animal costumes, including a polar bear costume- perfect for Bundy Bear. For more information email: dmd_costumes@hotmail.com

  • Wendy Smith

    I am building a Bundy Bar and trying to find some stickers to put on it! Do you know where I can get them. What I am looking for is all different types as this bar will be different from anything that anyone has ever seen1 The bar is in the shape of a boat with a roof and will be kept outside.If you know where I can get some stickers could you please ring me on 0404321940 or contact me on the Email address above. Thanks Wendy

  • Bridget

    Hey I’m after a bundy bear suit, where can I hire or buy one from?

  • john edwards

    like everyone else. can i buy or hire a bundy suit?

  • Lauren

    Hi i really want to get a new tattoo and i want the bundy bear where can i get some cool pictures of him to put on me? Oh and yer where can u get a bundy bear suit from that would be cool to have hanging in the cupboard.

  • Nathan

    hey i really need a bundy bear suit, where can I hire or buy one from?

  • Tom

    HI just wondering where i can buy a bundy bear suit from?

  • Bill O’Brien

    We are doing a Camp Quality Bash (fundraiser for kids with cancer)during this we visit primary schools everyday for kids awareness.A Bundy suite would be a great ice-breaker, could you please tell me where to get one and how much. Thanks Bill.

  • Donna Oswald

    Never mind the suit!!!! When, oh when will Bundy be widely available in the UK?????

  • Chris

    I need a Bundy Bear Suit. Can anyone help me. Thanks

  • Jason C

    Wouldn’t everybody like a bBundy R. Bear suit! well the company would never allow it as they have worked long and hard to improve the reputation of the worlds best spirit and at this point i don’t think they’d want it destroyed by a bloke doin a armed holdup wearing 1, or some young punks doing jackass stunts. The polar bear symbol was added to the brand in 1962 by Sam Macmahon to symbolise “Bundy rum wards away any winter chill”.
    All for Rum & Rum for All!

  • Taeylah Jones

    the bundy bear of the drop bear was funny as. but i think the alcohol adds should be on tv more offten because they are funny as hell. and hello to everyone.

  • the guy in the suit

    Heya all! For the folks wondering where the pattern for bundy came from-a very talented lord of the rings creature designer worked it with one paper
    pattern and some line drawings done around my profile! there was one foam model and it just got built from there! I know the last suit has gone to the bundy museum up the coast where all can see it! None of the patterns exists any more, makes him kind of unique! Didnt know there were costume type ones out there tho!-Regards “The Guy In The Suit!”

  • bob brass

    all i would like to know is why have a pola bear as a mascot for something that is made in austraila . thanks

  • neil bradbrook

    where can i buy a bundy bear please i have a mate who driks bundy like there is no tomorrow he would love one if possible thank you neil