British Airways Google Earth Leaving on a Jet Plane

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British Airways are promoting online booking by adding Google Earth features to their web site. The associated advertising campaign, online, print and television, has launched Google onto British televisions for the first time. The campaign follows the successful ‘Clouds’ campaign for British Airways.

The two British Airways Google Earth TV adverts feature clouds that show the prices of various destinations. “British Airways World Offers Is Now On”, says the voiceover. Sophie Barker sings a few lines from John Denver’s song, “Leaving on a jet plane”.

British Airways Google Earth TV ad The first ad opens with Heathrow to Dubai for £239. The camera zooms out and back in again to take us to Hong Kong for £399, New York for £269. Google Earth then zooms right in to show a girl flying a kite. See British Airways Google Earth at Google Video where you can download it for Google Player or Quicktime/iPod/PSP.

The second ad opens with Heathrow to Miami International for £299, Gatwick to Barbados for £389, and Heathrow to Los Angeles (LAX) for £329, zooming into to reveal a figure walking on a Los Angeles beach. See the second British Airways Google Earth ad at Google Video where you can download it for Google Player or Quicktime/iPod/PSP.

The BA web site offers online users the opportunity of adding a British Airways skin, using the beta Google Earth version 4.0.

Credits

The British Airways Google Earth campaign was developed at Bartle Bogle Hegarty, London, by planning director Ben Malbon, art director Adrian Rossi, copywriter Alex Grieve, and editor Angus Rooke.

Post production was done at Framestore CFC, London, and Wave Studios, London.

See posts at Google Earth Blog and Brand Republic.

Lyrics for Leaving on a Jet Plane

by John Denver

All my bags are packed
I’m ready to go
I’m standin here outside your door
I hate to wake you up to say goodbye
But the dawn is breakin’
Its early morn
The taxis waitin
He’s blowin’ his horn
Already I’m so lonesome
I could die

So kiss me and smile for me
Tell me that you’ll wait for me
Hold me like you’ll never let me go
cause I’m leavin’ on a jet plane
Dont know when I’ll be back again
Oh babe, I hate to go

There’s so many times I’ve let you down
So many times I’ve played around
I tell you now, they don’t mean a thing
Ev’ry place I go, I’ll think of you
Ev’ry song I sing, I’ll sing for you
When I come back, Ill bring your wedding ring

So kiss me and smile for me
Tell me that you’ll wait for me
Hold me like you’ll never let me go
cause I’m leavin’ on a jet plane
Don’t know when I’ll be back again
Oh babe, I hate to go

Now the time has come to leave you
One more time
Let me kiss you
Then close your eyes
I’ll be on my way
Dream about the days to come
When I won’t have to leave alone
About the times, I won’t have to say

Oh, kiss me and smile for me
Tell me that you’ll wait for me
Hold me like you’ll never let me go
’cause I’m leavin on a jet plane
Don’t know when I’ll be back again
Oh babe, I hate to go

But, I’m leavin on a jet plane
Don’t know when Ill be back again
Oh babe, I hate to go

John Denver’s Greatest Hits Remastered at Amazon.com

Sophie Barker Debut Album Earthbound at Amazon.com

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This entry was posted on Wednesday, September 20th, 2006 at 10:51 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.