Breast of Canada Calendar Promotes Self Care
Breast of Canada is one of the more controversial breast cancer awareness campaigns over the last few years. Online at breastofcanada.com, the Breast of Canada campaign is the brainchild of “Empress of Concept and Direction” Sue Richards of Guelph, Ontario working with photographer Melanie Gillis. Since 2002 Sue and team have produced calendars with black and white photographs of women and their breasts, instructions and monthly reminders for breast self examination (BSE), guides to breast health care, trivia, Canadian holidays, haiku and photography contests.
Sales from the calendars have contributed to research and education programs of the Canadian Breast Cancer Network. Responses have been mixed. Naturist societies have affirmed the affirmation of the naked breast. Some breast cancer campaigners have been concerned that the issue of breast health might become distracted by the naked agenda of the calendar. However over time the heat has died down and a sense of partnership has emerged.