Beat Breast Cancer Through Art In Dubai

Safe & Sound, BurJuman Breast Cancer Awareness Programme, ran a month-long art exhibition in Dubai during October for Breast Cancer Awareness Month. The Burjuman Centre mall in Dubai ran a series of art sales, including a silent auction, to raise funds for the Safe & Sound centre. The campaign was promoted through this print campaign, featuring a blank artist’s palette with pink-tinged brush, silhouetted in the shape of a breast, all on a large white canvas. The text begins, “Stories of despair, pain, fortitude, hope and healing, eloquently expressed on canvas.”

Breast Cancer Through Art print ad


The campaign was developed at Intermarkets, Dubai, by creative director Virendra Deshmukh, copywriter Sandra and art director Parameswaran Kolathazha. The print ad was sponsored by Khaleej Times.

Via Zeid Nasser at Ad Blog Arabia