Breast Cancer Diagnosis – Sooner the Better

Brazilian government agencies cooperated in 2004 to mount a provocative print campaign to encourage prompt treatment for breast cancer.

In November 2004 the Brazilian Health Secretariat (SES/RS), through the Womans Health Department, launched a national day dedicated to fighting cancer. The focus was on early diagnosis of breast cancer with the slogan, “Quanto antes você descobrir, melhor. Câncer de Mama. Tem cura”. “The earlier you discover it, the better. Breast cancer. There is a cure”.

The campaign was in response to a paper published in April, 2004 by the Ministry of Health, the Instituto Nacional do Câncer (INCA) and Brazilian Society of Mastolgia. The paper recommended clinical examination of breasts by trained health professionals, and mammograms as the main strategies for early diagnosis, along with self examination.

breast cancer poster from Brazil

Credits

The advertising campaign was developed by Brazilian advertising agency Escala. Partners in the promotion included Rio Grande do Sul and Saúde Para Todos (Health For All)

Via Osocio Non-Profit Advertising/Social Campaigns

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This entry was posted on Friday, October 6th, 2006 at 12:51 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.