ETA Ascon Group, a Middle East corporate based in Dubai, recently sponsored a poster designed to raise interest in breast cancer testing. The image used depicts twin babies, one happy, one upset, to raise the stakes of breast cancer beyond health to the long term effect on families. The text: ‘With cancer, one loses more than just a breast. Examine yourself.’
The poster was designed at Liwa Advertising Design & Production, Dubai, by creative director Suhas Rege, copywriter Shantesh Row and art director Vinayak Adate.