Boxing Day Test Affects Nativity Scene
This time last year Australia’s cricket team was playing South Africa at the Melbourne Cricket Ground (MCG). To boost interest in the game Melbourne Cricket Club commissioned George Patterson Y&R to produce Christmas-related print advertisement suggesting that even the visitors to the baby Jesus would have made time to get to the important cricket match. In true Australian fashion, Mary is left alone at home with the baby.
As it turned out, 71,910 people turned out on Boxing Day to see Australia take on South Africa. Over the five days Australia defeated South Africa by 184 runs. Michael Hussey, man of the match, worked with bowler Glenn McGrath for a 107-run 10th wicket partnership in the first innings.
The Nativity Scene campaign was developed at George Patterson Y&R, Melbourne, by creative director James McGrath, art directors/copywriters Peter Hibberd & Julian Schreiber, typographer Peter Hibberd, retoucher Hung Ngyen and illustrator Darren Pryce.
With this nativity scene George Patterson Y&R Melbourne won The Quinlivan Black Chairman’s Award at the 2006 Caxton Awards for Newspaper Advertising.