Safe and Sound Beat Breast Cancer

BurJuman Centre, United Arab Emirates shopping centre, has been running its “Beat Cancer” campaign since 1998. The Safe and Sound campaign is aimed at the general public, local government bodies, health care professionals, and women of all ages and ethnicities. The primary goal of the campaign, according to senior BurJuman officials, is to break the stigma attached to breast cancer and encourage more Emirati women to get involved in the fight against this deadly disease.

Beat Breast Cancer in Dubai


The Safe & Sound Breast Cancer Awareness programme, was developed in collaboration with advertising agency Y&R Dubai, whose team included art director Syam Manohar and copywriter Shehzad Yunus.