Bangkok Insurance work with Probability

Bangkok Insurance ran an award-winning campaign around probabilities for Thai television screens, with Twister, Tire and Robbery. Knowing that the likelihood of accidents undoing themselves is one in a million should motivate Thai viewers to write down the name of the company featured at the end of the thirty second ads.

Bangkok Insurance television commercial - Three housemates witness the destruction of their house


Twister

A handheld video camera catches the action in black and white as three men flee for their lives. They watch in horror as a tornado rips their house apart. Round and round the house goes, until all of a sudden everything is returned to its original state. Behind the fence the house mates stare, mouths agape, as the final tile falls from the sky and pops back into place. Probability = 0.00000001%

Tire

On May 28, 2004, at 13:46 pm, a car travelling on a Thai motorway loses its front right wheel. Somehow the car manages to keep going while the tire bounces off other cars on the motorway, back and forward over the median strip. Within seconds the wheel has bounced back onto the car, restoring equilibrium. Probability = 0.00000001%

Robbery

At 14:38 security cameras catch on black and white film an armed robber holding up a a Bangkok corner shop. He waves his gun around, threatening the two shop attendants and the young female customers.

Bangkok Insurance television commercial - Robber produces handgun

He is so flustered that he fires the weapon, sending a bullet through a series of ricochets. Finally the bullet hits his foot, leading to his retreat through the door. Probability = 0.00000001%

Credits

The Bangkok Insurance Probability campaign was developed at Creative Juice\G1 (TBWA), Bangkok, by creative directors Thirasak Tanapatanakul and Prangthip Praditpong, art directors Thirasak Tanapatanakul, Jon Chalermwong and Kittitat Larppitakpong, copywriters Prangthip Praditpong and Nutchanun Chiaphanumas, agency producer Chuthrat Chingduang, and account supervisor Pongsuree Assanasen.

Filming was directed by Thanonchai Sornsriwichai and produced by Angsana Premprasert at Phenomena, Bangkok.

Editor was Manop Boonvipas. Music was by Jumpol Sepsawasdi.

Post production was done at Oriental Post, Bangkok.

Bangkok Insurance television commercial - Tyre bounces back onto car - highly improbable

The Bangkok Insurance Probability campaign has won a number of awards in the last year, including gold at Cannes Lions, gold at Clio Awards, gold at Asia Pacific Adfest, and silver at The One Show.

  • deadthevideo

    I recently saw the twister advert on an episode of the BBC series ‘Commercial Breakdown’. I like the way it captured the horror experienced by someone forced to watch as their possessions are ripped away from them in a matter of seconds. I also the confused looks on the faces of the three guys as the situation reverses itself. In the recent episode, it provided something of a balance, getting a huge laugh from audiences in stark contrast to the almost sheer silence greeting the ad before it, a Thal Life Insurance exploring the shattered relationship between a father and son, and how a serious road accident presents the father with a possible second chance and a chance to repair the relationship. The accident played in slow motion, making this a poor choice of ad for a programme aimed at highlighting the use of bizarre humour in ads. The ‘Twister’ advert really is good and makes you wonder, ‘If Only…’