The Inspiration Room

Avon Uses Armpit To Stop Breast Cancer

Another breast cancer awareness campaign, this time from Avon in Slovakia.

A woman reclines with one arm raised, one hand covering the breast closest to the camera. The woman clearlhy has paid attention to her appearance. Her hair is bleached. Her eyebrows are shaped. But her hairy armpit is exposed. “Not everything that grows is visible. Regular self examining of your breasts can save your life.”

Credits

The campaign was developed by Vaculik Advertising, Bratislava, by creative director Milan Hladky, art director Dejan Galovic and Adrian Lesko and copywriter Ondrej Korinek. The campaign won a silver award at the Golden Hammer Baltic Advertising Festival, 2005.

Neighbouring Posts

« « Cam’s Breast Exam Offer | Passionately Pink for Cure To Breast Cancer » »

This entry was posted on Saturday, September 30th, 2006 at 8:59 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Avon, Breast Cancer, Outside, Slovakia, Vaculik Advertising

Posted in Inspiration, Print Press Posters Billboards

3 Responses to Avon Uses Armpit To Stop Breast Cancer

1. jogn says:

   December 17, 2007 at 4:46 am

   it was not soo good..

   Reply
2. Clarence C Riley says:

   December 29, 2007 at 6:05 am

   I will bet this was highly effective. And probably turned a lot of men on also.!!!

   Reply
3. Holden McGroin says:

   February 1, 2008 at 2:47 am

   Wonder what they’ll do for an ovarian cancer campaign?

   Reply