Avon Slovakia has a record of being up front when it comes to breast cancer awareness. This 2004 print advertisement challenged women to examine their own breasts. “Dobre si nas prezrite”.
The Avon campaign was developed at Vaculik Advertising, Bratislava, by creatives Milan Hladko, Martin Keder and Denisa Korenkova. Photographer was Zuzana Šulajová.