Avon Slovakia launched a daring print campaign in 2005 reminding women about the impact of breast cancer on those they love. One poster depicts a breastfeeding woman, the other a man cupping a woman’s right breast. Each poster has the words, “Dotýka sa ho to. Objednajte so na odborné vyšetrenie prsnikov aj kvôli nemu”, translated as “It Touches Him. Make an appointment for a breast examination, for his sake”.
The Touches Him campaign was developed at Vaculik Advertising, Bratislava.