Avon Slovakia Says Breast Cancer Touches Him

Avon Slovakia launched a daring print campaign in 2005 reminding women about the impact of breast cancer on those they love. One poster depicts a breastfeeding woman, the other a man cupping a woman’s right breast. Each poster has the words, “Dotýka sa ho to. Objednajte so na odborné vyšetrenie prsnikov aj kvôli nemu”, translated as “It Touches Him. Make an appointment for a breast examination, for his sake”.

Avon Dotyka Sa Ho To

Avon check for breast cancer For Him

Avon breast cancer ad It Touches Him

Credits

The Touches Him campaign was developed at Vaculik Advertising, Bratislava.

Filed under: Avon, Breast Cancer, Print

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