Johnny Cash sings for Australian Childhood Foundation Superhero

Australian Childhood Foundation (ACF) launched its appeal for community action this month through ‘Superhero’, a 90 second television commercial. A man walks down the corridors of his family home, testing the door handles. Johnny Cash’s rendition of the Nine Inch Nails song, “Hurt”, gives us the impression of deep regret, from the father. From within one of the bedrooms we see a young boy getting out of bed and holding his door shut with just one finger. The super: “Unfortunately abused children don’t have superpowers. But you do. Become a childhood hero. Donate to the Australian Childhood Foundation.” The link: childhood.org.au.

Superhero boy stops door from opening


Click on the image below to play the video in YouTube (HD)

The television campaign ran alongside a ‘Childhood Hero Schools Program’ in which primary school students were asked to draw and nominated their local childhood hero in their school community. Home and Away stars Chris Hemsworth and Kate Ritchie were to visit the three winning schools. See the Childhood Hero web site and read the press release on this year’s report, “Every child needs a hero”

Face of boy in Superhero TV ad

Credits

Superhero was created at Clemenger BBDO, Melbourne, by creative director/copywriter Emma Hill, art director Cameron Hoelter, and agency producer Sevda Cemo.

Filming was shot by director Mark Molloy via Exit Films, Melbourne with producer Wilf Sweetland and director of photography Robert Humphreys.

Editor was Rohan Zerna. Post production at Digital Pictures was undertaken by colourist Martin Greer and online editor Eugene Richards.

Hurt sung by Johnny Cash

Music for the Nine Inch Nails song, ‘Hurt’, sung by Johnny Cash, was sourced by Karl Richter and team at Level Two. Download the full track from iTunes:

Johnny Cash - Unearthed - Hurt
Nine Inch Nails - Further Down the Spiral

Lyrics for Hurt

I hurt myself today
To see if I still feel
I focus on the pain
The only thing that’s real
The needle tears a hole
The old familiar sting
Try to kill it all away
But I remember everything

I wear this crown of thorns.
upon my liar’s chair.
Full of broken thoughts.
I can not repair.
Beneath the stains of time
The feelings disappear.
You are someone else.
I am still right here.

Johnny Cash Hurt - 2003 Music Video on DVD at Amazon.comWhat have I become
My sweetest friend?
Everyone I know goes away
In the end
And you could have it all
My empire of dirt
I will let you down
I will make you hurt

If I could start again
A million miles away
I would keep myself
I would find a way

Johnny Cash Hurt DVD at Amazon.com