ASPCA Hints At Animal Cruelty And Neglect

ASPCA, American Society for the Prevention of Cruelty to Animals, has worked with Saatchi & Saatchi, New York, to produce an integrated advertising campaign raising public commitment to joining the cause of preventing animal cruelty. Print advertisements in New York read, “Whatever you can imagine, we’ve seen worse. Last year the ASPCA handled over 65,000 cruelty complaints. 4.500 here in New York City alone. To learn how you can help prevent cases like this, visit ASPCAspeak.org.” The web site provides case studies of cruelty to animals, explains the two kinds of abuse: neglect and intentional cruelty, and provides starting points for people who want to something about what they’ve learned.

Bunny with glue and fireworks


Puppy with sack and brick

Dog with vaseline and videotape

Bunny with glue and fireworks

ASPCA outdoor advertisement

ASPCA outdoor advertisement

ASPCA outdoor advertisement

Credits

The ASPCA campaign was developed at Saatchi & Saatchi New York by creative directors Tony Granger, Jan Jacobs and Leo Premutico, copywriter Jake Benjamin, art director Mark Voehringer, account supervisors Jane Quelch/William Platt- Higgins/Tyra Hillsten/Chritina Montero, typographer Kevin Li, and photographer Kenji Toma.

  • Claire

    please save the animals.we are their voice.they can’t call 911 but we can.take the pledge.you may not be able to do much but one cent can turn into 1 million if we all work together to save the animals.PLEASE HELP THE ASPCA.YOU CAN SAVE MAY LIVES.