Ariston Aqualtis creates Underwater World

Ariston‘s Aqualtis Washing Machine was advertised this year with a visually stunning television commercial, “Il mondo sommerso”, or “Underwater World”, stunning enough to win a Gold Lion at the Cannes Lions International Advertising Festival in 2006 and the Grand Clio Award in 2007.


What appears to be a ray drifts through sunlit water. But wait, this is no sea creature. It’s fabric. An eel wends its way through the sleeve of a white woollen top. Blue fish with white spots swimming through the coral are in fact socks navigating their way through white shirt sleeves. Scarves wave their seaweed fronds as handkerchiefs double as jellyfish. A bra threatens to snap shut like a clam on a playful sock. A vest floats past like a turtle. A red silk scarf makes its way past white shoe laces. The super: “Big inside” leads to a shot of an Ariston Aqualtis washing machine in action. Click on the image below to play the video in YouTube (HD)

Credits

The “Underwater World” campaign was developed at Leo Burnett Italia, Milan, by creative directors Enrico Dorizza and Sergio Rodriguez, copywriter Francesco Simonetti, art director Antonio Cortesi, and agency producer Renato Lamberti.

Director Dario Piana worked with production company FilmMaster, Milan, with producer Karim Bartoletti, director of photography Stefano Morcaldo and editor Michele Mortara.

Post production was done at BUF, Paris.

Vangelis Soundtrack

Music for Underwater World is “Ask The Mountains”, by Vangelis, featuring singer Stina Nordenstam, and found on the 1996 album, Voices.

Lyrics to ‘Ask The Mountains’

Don’t come after
Don’t come after
Don’t come after
Come
Come
Come
Come
Don’t come after
Don’t come after

Please don’t follow me along
When you read this I’ll be gone
Ask the mountains
Springs and fountains
Why couldn’t this go on?
Couldn’t our happiness go on?

Ask the sun that lightens up the sky
When the night gives in, to tell you why
Ask the mountains
Wild woods, highlands
Ask the green in the woods and the trees
The cold breeze coming in from the sea
Springs and fountains
Ask the mountains
Springs and fountains

Ask the mountains
Springs and fountains
Ask the mountains
Springs and fountains
Ask the mountains
Ask the sun that lightens up the sky
When the night gives in, to tell you why

Tell the mountains
Springs and fountains
Why couldn’t this go on?
Couldn’t our happiness go on?
Why couldn’t this go on?
Couldn’t our happiness go on?

  • don merrick

    Please can you tell me where I can get a fuller version of the aqualtis advert theme, its freat

    many thanks

    Don

  • nicky demirci

    download it from limewire
    just type in ‘ask the mountains’ and it will appear, it’s exceptional isn’t it! I listen to every night and drift off into my own little world

  • sheila

    its a lovely peice of work. a big cheers me dears to all envolved.

    Thanks

    Sheila

  • sheila

    urgent please……. doing a project…….

    Are there any ‘Underwater World’ campaing Ads in print (Magazines, newspapers?

    Sheila

  • Peter

    Absolutely fantastic. Can’t stop watching it.

  • joey

    Hey, Great,

    I got a link to this commercial months ago and it is fantastic.

    But now – thanks to this site – I know who made the even more fantastic music!

    Thanks,

    Joey

  • shai

    I want that song too! It’s fantastic. Limewire is a bad idea. If anyone reads this, can you upload the song “ask the mountains” for me. Use this site to upload. http://www.sendspace.com. I’ll try to get you something back in return. Small favor please. Thank you!

  • shai

    If you thought that commercial was awesome, try digging the splenda commercial. Also beautiful, but I can’t find it anywhere. Believe me, its beautiful.

  • http://www.theadvertisingagency.blogspot.com writer

    Great but shame about the spoken words at the end. Totally not necessary.