Apple iTunes launches Bob Dylan Modern Times

Apple’s latest iPod/iTunes television advertising campaign is centred around the launch of Bob Dylan’s new album, “Modern Times”. Bob Dylan, dressed in black and playing an accoustic guitar, sings an excerpt from “Someday Baby”, with the usual ipod-wearing silhouetted dancer.

Bob Dylan in iPod iTunes TV ad


Dylan sings:

You can take your clothes put ‘em in a sack
You goin’ down the road, baby and you can’t come back
Someday baby, you ain’t gonna worry po’ me any more.

The spot finishes with a white Apple logo on a black background.

Credits

The Acoustic ad was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Lee Clow, executive creative director Duncan Milner, creative director Eric Grunbaum, agency producer Serena Auroux.

Filming was produced at Logan by producer Kevin Shapiro, director of photography Roman Jakobi, FX creative directors Alexei Tylevich and Ben Conrad.

Editor was Glenn Martin at Nomad. Telecine was produced at Company 3.

Dancer in Bob Dylan iPod iTunes TV ad

Lyrics for Someday Baby

Bob Dylan Modern Times CD & DVD at Amazon.com

I don’t care what you do, I don’t care what you say
I don’t care where you go or how long you stay
Someday baby, you ain’t gonna worry po’ me any more

Bob Dylan's Modern Times CD & DVD at Amazon.comWell you take my money and you turn it out
You fill me up with nothin’ but self doubt
Someday baby, you ain’t gonna worry po’ me any more

When I was young, driving was my crave
You drive me so hard, almost to the grave
Someday baby, you ain’t gonna worry po’ me any more

I’m so hard pressed, my mind tied up in knots
I keep recycling the same old thoughts
Someday baby, you ain’t gonna worry po’ me any more

So many good things in life that I overlooked
I don’t know what to do now, you got me so hooked
Someday baby, you ain’t gonna worry po’ me any more

Well, I don’t want to brag, but I’m gonna wring your neck
When all else fails I’ll make it a matter of self respect
Someday baby, you ain’t gonna worry po’ me any more

You can take your clothes put ‘em in a sack
You goin’ down the road, baby and you can’t come back
Someday baby, you ain’t gonna worry po’ me any more

I tried to be friendly, I tried to be kind
I’m gonna drive you from your home, just like I was driven from mine
Someday baby, you ain’t gonna worry po’ me any more

Living this way ain’t a natural thing to do
Why was I born to love you?
Someday baby, you ain’t gonna worry po’ me any more

Words and music by Bob Dylan
Copyright 2006 Special Rider Music

Modern Times – Bob Dylan on iTunes