ANZ ATMs Are Following You

ANZ, a commercial bank in Australia, has promoted its release of new automatic teller machines with quirky television commercials featuring animated ATMs.

ATM follows man in TV ad

To the sound of melodic violin music, the ANZ ATM follows the young man down the street. There’s a moment of tension as the ATM considers a trip down a set of stairs. The ATM makes its way through courtyards, across a pedestrian crossing, to look at the man through the windows of a Safeway supermarket. The young man drives his car to a petrol station where he once again encounters the puffed ATM. He holds his ANZ EFTPOS card out as a token of friendship.

The super: “With over 500 new ATMS, you’ll think they’re following you. More Convenient Banking ANZ.”

Credits

The ANZ ATM campaign was developed at M&C Saatchi, Melbourne, by creative director/copywriter/art director Steve Crawford, copywriter / Art Director Tony Banks, and agency producer Karen Muxworthy.

Director and director of photography Sam Meehan worked with producer Sam McGarry at Soma Films, Sydney.

Editor was Pete Whitmore at Winning Post. Post production was done at Animal Logic under the supervision of Andy McKenna. Film was graded at Cutting Edge. The life-sized ATM model was created at Studio Kite.

ANZ hosts the ATM TV ad as a 3.6 mb mpg video. Best Ads on TV plays the ANZ ATM as a 3.6 mb quicktime video. Soma Films host ANZ ATM as a 3.26 mb SWF video.

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This entry was posted on Tuesday, August 1st, 2006 at 11:46 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.