ANZ, a commercial bank in Australia, has promoted its release of new automatic teller machines with quirky television commercials featuring animated ATMs. To the sound of melodic violin music, the ANZ ATM follows the young man down the street. There’s a moment of tension as the ATM considers a trip down a set of stairs. The ATM makes its way through courtyards, across a pedestrian crossing, to look at the man through the windows of a Safeway supermarket. The young man drives his car to a petrol station where he once again encounters the puffed ATM. He holds his ANZ EFTPOS card out as a token of friendship. The super: “With over 500 new ATMS, you’ll think they’re following you. More Convenient Banking ANZ.”
The ANZ ATM campaign was developed at M&C Saatchi, Melbourne, by creative director/copywriter/art director Steve Crawford, copywriter / Art Director Tony Banks, and agency producer Karen Muxworthy.
Editor was Peter Whitmore at Winning Post. Post production was done at Animal Logic under the supervision of Andy McKenna. Film was graded at Cutting Edge. The life-sized ATM model was created at Studio Kite. Music was produced at Front of House.