Ampd Mobile Bus Gives Power To Entertain Yourself
I posted earlier on the Amp’d Mobile teasers, Senator and Rockstar. I’d say that post has had the most responses of any I’ve posted over the last two and a half years. There were comments from people concerned about the impact of the TV ads on children. There were those who were just excited to try out the new Amp’d Mobile phone and couldn’t see any problem. I removed a few comments with offensive language and abusive tone.
Amp’d Mobile are up and running with their new entertainment-focused cell network. To keep us reminded of their value to bored teenagers and young adults, Ampd released a new TV ad, Bus Kiss or Bus Brake. A young man gets out of his seat and starts ordering his fellow passengers around.
“You and you, fight!” Two men, one young and one old, start throwing each other around the bus.
“You – put the radio up”. An older man sitting in his seat turns up his boom box.
“You – shake your junk”. An African American woman starts dancing, moving her behind to the beat of the music.
“You two – make out!” Two blonde women start kissing, while a young boy next to them watches with astonishment.
The super: “Have the power to entertain yourself. Video games, MP3s, TV, Video Clips, all on the phone. Amp’d Mobile.”
Inevitably this Amp’d Mobile bus TV ad has had the same polarising effect as the two earlier ones. People concerned about ethics are asking serious questions about the effect of showing a white young man ordering an African American woman to do a pole dance, even if she does keep her clothes on. What we’re seeing here is the abuse of power over others by what appears to be a self-obssessed young man.
The response, no doubt, is that the whole scenario is a fantasy.
Credits
The ad was created under the direction of Amp’d executives Peter Adderton (Founder & CEO) and Scott Anderson (SVP and Creative Director).
Advertising agency Taxi New York worked on the campaign, with its team including chief creative officer Paul Lavioie, creative director Dan Morales, copywriter Nathan Frank, art directors Paul Caiozzo and Brandon Mugar, executive producer Nick Felder, account manager Heather Doutt and group account supervisor Rich Muhlstock.
Filming was shot by director Tom Kuntz via MJZ by director of photography Brian Newman and line producer Scott Kaplan.
The ad was edited at Mackenzie Cutler by Dave Koza, Mona Salma, with executive producer Melissa Miller.
Postproduction and FX were done at Charlex by senior flame artist Greg Oyen, art director/designer Jeff Stevens, smoke artist Jennifer Scelia, producer Eric Alba, executive creative director Alex Weil and executive producer Adam Isidore.
The Amp’d Mobile Bus TV ad is hosted by Boards Mag Screening Room as a quicktime video.
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Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.92 out of 5)
I’m sure it’s not him, but the guy with the boombox in this ad looks a lot like Howard Hesseman.
And im sure im not the only Guy who wants to meet the cute girl on the bus. So if its possible someone give her my email adress. but i like the commercial too. But i really like the girl!
I’d really like to know her email address too.
ok… this is stupid cuz he told white guys to do stuff 2. and if there were NO black people in it, than they would be called racist also. Why are people so obsessed? if ya wanna see racist, than watch BET. Oh im sorry, if forgot that racist doesnt count if ur against WHITE people.
theyre were no mexicans and ahkmed wasnt there so it could be sort of racist but its not whats the song that the old guys listening to? ive searched most of the web and havent found anything on it
What the f**k i’m black, and there is nothing wrong with this ad, but man i would love to know the chick with the booty, damn.
As a manager for Ampd Mobile Ontario Mills, I love this commercial. Its great, I cant wait till we come out with the other ones. 909-202-0060.
There’s nothing wrong with this ad, besides I think it was meant with humor, but as a woman she knew how to work those hips and shake that booty.