American Express Dreams of Penguins
American Express has a television commercial connecting with the current interest in penguins sparked by The March of the Penguins and spin-offs).
Jake Scott, at RSA Films, has produced a photographic scene for American Express, showing Marc and Stephan’s dream to go somewhere everyone isn’t. On a beach somewhere in the Southern hemisphere the anorak-wearing photographers set up their Nikon camera on a tripod. They’re hoping to catch themselves in the picture with marching penguins in the foreground. Only problem is that by the time they tiptoe to the right spot, hold up their thumbs, and wait for the camera’s timer, the penguins have almost marched right out of the picture. And to top it off, one of the photographers thinks he’s blinked again. “Long Live Dreams”, says American Express, promoting their travel, cards and financial services.
Music for the penguins spot is the first verse of “Maggie May“, a traditional sailor’s shanty from Liverpool.
Oh, gather round you sailor boys,
And listen to my plea,
‘Cause when you’ve heard it you will pity me.
‘Cause I was a Goddamn fool,
In the port of Liverpool,
The first time that I came home from the sea.
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