Adidas, as part of their build up to the FIFA 2006 World Cup, are launching players into public with their +10 Impossible Team campaign. See our earlier posts for some of the television commercials: Recruitment, TUNIT Modular Man.. TBWA has launched a huge outdoor campaign on the road to and from the Munich airport, featuring German keeper Oliver Kahn diving to make a save. The imagery is mounted on a bridge across the motorway, breaking Germany’s laws which ban such advertising on the autobahn.
Littlejohn at Advertising for Peanuts has posted two photographs from the campaign. Adrants have posted the pic as well, musing over the European love of football. They suggest that the American equivalent would be Tom Cruise jumping over a highway shaped like a couch, or an inflatable paparazzi chasing Britney Spears.
Click on the image below to play the behind-the-scenes video (German) in YouTube (HD)
The Oliver Kahn bridge campaign was developed at TBWA\Germany, Berlin, by creative directors Stefan Schmidt, Kurt Georg Dieckert, art director Boris Schwiedrzik, photographer Joerg Reichardt, producer Katrin Dettmann, account supervisors Bela Ziemann and Falk Lungwitz, advertiser’s supervisor Markus Rachals. Media was managed by Carat. The billboard was constructed by Kinetic World Wide, with project manager Sirkka Kester. Art buyer was M. Kersten.