Oliver Kahn Arches Bridge for Adidas

Adidas, as part of their build up to the FIFA 2006 World Cup, are launching players into public with their +10 Impossible Team campaign. See Duncan’s TV Ad Land for some of the television commercials: Recruitment, TUNIT Modular Man.

TBWA has launched a huge outdoor campaign on the road to and from the Munich airport, featuring German keeper Oliver Kahn diving to make a save. The imagery is mounted on a bridge across the motorway.

Littlejohn at Advertising for Peanuts has posted two photographs from the campaign. Adrants have posted the pic as well, musing over the European love of football. They suggest that the American equivalent would be Tom Cruise jumping over a highway shaped like a couch, or an inflatable paparazzi chasing Britney Spears.

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This entry was posted on Thursday, June 1st, 2006 at 12:37 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.