Adidas Recruits Impossible Team

Adidas followed up the FIFA World Cup Recruitment campaign in April with Partido and Equipo, two television spots featuring young boys picking and managing their dream soccer teams. In “Equipo” (Equipment) José and Pedro, two Spanish-speaking boys, fantasize about who would be in their dream team. Before they know it, their dream players turn up, even players from the past such as Franz Beckenbauer and Michel Platini. In “Partido” (Party) José and Pedro, as captains of their own dream teams, play against each other in what appears to be a parallel of a 1966 FIFA final between England and Germany. Kaká is sent off and Jermain Defoe is chosen to go into goal.

Print advertisement for Adidas Impossible Team campaign

Click on the image below to play the Equipo video

Click on the image below to play the Partido video

José’s team:

Jose and two members of his teamMichael Ballack, Germany, FC Bayern Munich
Franz Beckenbauer, Germany
David Beckham, England, Real Madrid CF
Du-Ri Cha, Korea Republic, Eintracht Frankfurt
Damian Duff, Ireland, Chelsea FC
Steven Gerrard, England, Liverpool FC
Kaká Brazil, AC Milan
Oliver Kahn, Germany, FC Bayern Munich
Juan Román Riquelme, Argentina, Villarreal CF
Bastian Schweinsteiger, Germany, FC Bayern Munich
Patrick Vieira, France, Juventus Turin

Pedro’s team:

Pedro is advised by ZidaneDjibril Cissé, France, Liverpool FC
Jermain Defoe, England, Tottenham Hotspur
Kevin Kuranyi, Germany, FC Schalke
Frank Lampard, England, Chelsea FC
Michel Platini, France
Shunsuke Nakamura, Japan, Celtic Glasgow
Alessandro Nesta, Italy, AC Milan
Lukas Podolski, Germany, FC Köln
Raúl, Spain, Real Madrid CF
Arjen Robben, The Netherlands, Chelsea FC
David Trézéguet, France, Juventus
Zinédine Zidane, France, Real Madrid CF

Impossible Team Credits

Pedro and Jose compare dreamsThe Adidas Impossible Team campaign was developed at 180 Amsterdam (180\TBWA) by executive creative director Andy Fackrell, and creative team Lee Hempstock, Chris Landy, Andy Fackrell, and Richard Bullock., and production team Cedric Gairard and Sarah Billens. Account handling team Dan Gibson, Mark Schermers, Nicolas Kettelhake worked with planning team Josh Mandel, Martin Buckley, and business affairs manager Chris Barrand.

Director Ivan Zacharias worked with Stink Productions, London, with director of photography Jan Velicky, executive producer Daniel Bergman, producer Nick Landon, and production designer Robin Brown. Filming was shot on an inner-city purpose-built pitch in Barcelona. Editing was done by Filip Malasek at Robota.

Post Production was done at The Mill, London, by colorist Seamus O’Kane, special effects/Flame artist Andrew Wood, producer Helen Hughes, Lead Flame Barnsley, Flame Assist team Mark Payne, Richard Betts, Gareth Brannan, 3D artist Tom Bussell, Smoke artist Wispy.

Adidas Impossible Team Sound and Music

Sound was designed by Alex Joseph, mixed by Raj Sehgal at Grand Central, London, and recorded at Soundeluxe, London.

Music for “Equipo” is “De L’Alouette” composed by RJD2 and Dave Hubbard with MassiveMusic.

L’Alouette is available on RJD2’s 12 inch record, Exotic Talk.

Music for “Partido” is ‘Eanie Meany”, performed by Jim Noir, and is available on his album, Tower of Love, and special EP, Eanie Meany.

Eanie Meany – Tower of Love on iTunes

Lyrics for Eanie Meany

Jim Noir Eanie Meany EPIf you don’t give my football back, I’m gonna get my dad on you
I only kicked it over your fence and broke a silly gnome or two

Eanie meany, run away
Eanie meany run away

Steal my football, run away
I’ll get it back some day

See the animated/live video put together for Eanie Meany.