Adidas Creates Impossible Field

It’s exactly a year since Adidas launched ‘Impossible Field’, a soccer TV advert featuring English football striker David Beckham and other Adidas stars, playing football on a field of steel girders. They play against the odds of height and darkness, demonstrating the balanced properties of the new Adidas Predator soccer boots.

Adidas Impossible Field

It becomes clear that the girders are in fact the raised lines of a football field. One by one the players in red are knocked off the girders by the superior ball skills and athletic capacity of the Adidas team. Finally the ball is kicked into the goal with such force that the goalie is knocked back into the net. The whole goal falls back into the nothingness. The tagline: “Impossible is Nothing”.

Credits

Adidas ‘Impossible Field’ was created at advertising agency 180 Amsterdam by executive creative director Andy Fackrell, creative director/art director Dean Maryon, copywriter Ben Abramowitz, executive producer Peter Cline, senior agency producer Tony Stearns. The creative team drew inspiration from martial arts movies Crouching Tiger and Kill Bill. 180 Amsterdam host Adidas Impossible Field as a 2.8 mb Flash video.

David Beckam in Adidas Impossible Field

Adidas Impossible Field was directed by Daniel Kleinman and produced by Johnny Frankel of Kleinman Productions, London, (now Rattling Stick) and with Twentyfour-Seven, Madrid. Director of photography was John Lynch. Filming was done over several days in a Madrid studio, with all the surfaces painted in blue. The soccer players were originally filmed doing their stunts on wooden rails on the floor.

Editor was Steve Gandolfi at Cut + Run, London, along with Charlie Caselton. Cut and Run host Adidas Impossible Field as a quicktime video.

Post production for Adidas Impossible Field was done at Framestore CFC. See Framestore’s press release on the Impossible Field spot. Framestore host the 60 second advertisement as a quicktime video. Framestore artists included VFX supervisor William Bartlett, senior inferno artists Avtar Bains and Stepane Allender, Roto artists Nichia Kumkeaw and Daria Ashley, CGI artists Simon Stoney, Dean Robinson and Laura Dias.

The suspenseful music for Adidas Impossible Field was composed by Junkie XL (Tom Holkenborg). Sound was mixed by Raja Sehgal at Grand Central Studios, London. Sound was designed by Dane Davis and Eddie Kim at 740 Sound Design, Los Angeles.

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13 Responses to Adidas Creates Impossible Field

  1. eugenio says:

    kaka e o melhor

  2. JASON says:

    NICE BUT I LIKE RONALDINHO

  3. ANA says:

    BECKHAAAAAAAAAAAAM

  4. Souane says:

    Beckham est le meilleur et kaka le prodige ballack de la natinal manshaft

  5. Ossi says:

    Kaka`s Forever Number One in The World

  6. ali zahran says:

    ilove david beckham my shoes is super nice plz give me and techert englend

  7. Avesh says:

    Kaka — “The RULER”

  8. SANDY says:

    lionel messi is the next maradona……………….
    argentina- the masters in football………………

  9. SANDY says:

    MY DREAM TEAM………
    GK-OLIVER KHAN
    R BACK-FERDINAND
    L BACK-TERRY
    R WING-RIBERY
    L WING-ROBERTO CARLOS
    L MID-RONALDHINO
    R MID-BECKHAM
    C MID-GERRARD
    C MID-RIQUELME
    L STRIKE-BAICHUNG
    R STRIKE-OWEN

  10. benedit says:

    je suis une personne qui aime trop le foot,j’aime bien jouer au football dans ma vie,mais malheuresement il y’a pas un sponsor qui pourrais me sponsoriser,dans ma vie j’ai contunierai toujour a aimer le football england…je suis encore jeune j’ai 17 ans,je pense que un jour je jouerai dans un club anglais,ce pour cela j’aime jouer comme david beckame………ma vie et le football.

  11. natalia duran says:

    USHHHHHHHH Q PAPASITO TAN GRANDE

  12. manuel toribio says:

    wwwwwhhhhhhhooooooowwwww this video is the best one I have seen keep it up doing adidas comercials

  13. mariela says:

    david beck the best FOREVER…. I LOVE YOU



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