Adidas Creates Impossible Field
It’s exactly a year since Adidas launched ‘Impossible Field’, a soccer TV advert featuring English football striker David Beckham and other Adidas stars, playing football on a field of steel girders. They play against the odds of height and darkness, demonstrating the balanced properties of the new Adidas Predator soccer boots.
It becomes clear that the girders are in fact the raised lines of a football field. One by one the players in red are knocked off the girders by the superior ball skills and athletic capacity of the Adidas team. Finally the ball is kicked into the goal with such force that the goalie is knocked back into the net. The whole goal falls back into the nothingness. The tagline: “Impossible is Nothing”.
Credits
Adidas ‘Impossible Field’ was created at advertising agency 180 Amsterdam by executive creative director Andy Fackrell, creative director/art director Dean Maryon, copywriter Ben Abramowitz, executive producer Peter Cline, senior agency producer Tony Stearns. The creative team drew inspiration from martial arts movies Crouching Tiger and Kill Bill. 180 Amsterdam host Adidas Impossible Field as a 2.8 mb Flash video.
Adidas Impossible Field was directed by Daniel Kleinman and produced by Johnny Frankel of Kleinman Productions, London, (now Rattling Stick) and with Twentyfour-Seven, Madrid. Director of photography was John Lynch. Filming was done over several days in a Madrid studio, with all the surfaces painted in blue. The soccer players were originally filmed doing their stunts on wooden rails on the floor.
Editor was Steve Gandolfi at Cut + Run, London, along with Charlie Caselton. Cut and Run host Adidas Impossible Field as a quicktime video.
Post production for Adidas Impossible Field was done at Framestore CFC. See Framestore’s press release on the Impossible Field spot. Framestore host the 60 second advertisement as a quicktime video. Framestore artists included VFX supervisor William Bartlett, senior inferno artists Avtar Bains and Stepane Allender, Roto artists Nichia Kumkeaw and Daria Ashley, CGI artists Simon Stoney, Dean Robinson and Laura Dias.
The suspenseful music for Adidas Impossible Field was composed by Junkie XL (Tom Holkenborg). Sound was mixed by Raja Sehgal at Grand Central Studios, London. Sound was designed by Dane Davis and Eddie Kim at 740 Sound Design, Los Angeles.
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Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.92 out of 5)
kaka e o melhor
NICE BUT I LIKE RONALDINHO
BECKHAAAAAAAAAAAAM
Beckham est le meilleur et kaka le prodige ballack de la natinal manshaft
Kaka`s Forever Number One in The World
ilove david beckham my shoes is super nice plz give me and techert englend
Kaka — “The RULER”
lionel messi is the next maradona……………….
argentina- the masters in football………………
MY DREAM TEAM………
GK-OLIVER KHAN
R BACK-FERDINAND
L BACK-TERRY
R WING-RIBERY
L WING-ROBERTO CARLOS
L MID-RONALDHINO
R MID-BECKHAM
C MID-GERRARD
C MID-RIQUELME
L STRIKE-BAICHUNG
R STRIKE-OWEN
je suis une personne qui aime trop le foot,j’aime bien jouer au football dans ma vie,mais malheuresement il y’a pas un sponsor qui pourrais me sponsoriser,dans ma vie j’ai contunierai toujour a aimer le football england…je suis encore jeune j’ai 17 ans,je pense que un jour je jouerai dans un club anglais,ce pour cela j’aime jouer comme david beckame………ma vie et le football.
USHHHHHHHH Q PAPASITO TAN GRANDE
wwwwwhhhhhhhooooooowwwww this video is the best one I have seen keep it up doing adidas comercials
david beck the best FOREVER…. I LOVE YOU