Adidas launched its campaign for the F50+ Football range in April 2005 with a television advertising campaign, “Gimme The Ball”, featuring a race through an urban park, witnessed by two bemused teenagers. The 60 second Adidas TV ad begins with two teenagers getting out of their car. Three football players race past and over the car. As they run into a mist-filled tree scape, struggling for possession of the ball, they’re joined by a horde of men, all struggling against the odds. A net drops on Javier Saviola. Jermain Defoe is tripped by a tree root. Lukas Podolski is caught out by a moving hole in the ground. Arjen Robben side steps a two headed dog. Javier Saviola escapes a flock of roosters. Djibril Cisse, carried on a stretcher, fights for the ball alongside Fernando Morientes, David Trezeguet and Alessandro Del Piero. Finally the football mob, complete with horses and flying creatures, heads towards the two teenagers. The characters slow down and freeze into a tableaux reminiscent of a Delacroix painting before disappearing all together. Three soccer players continue with the ball. The super: “Impossible is Nothing”.
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The 60 second ad was supplemented by 30 second, 15 second and 10 second ads, as well as print and outdoor advertisements. Other versions of the 60 second ad were made which included Nuno Gomes of SL Benfica and Portugal, Cho Jae-KJin of Shimizu and South Korea, and Shunsuke Nakamura of Reggiana and Japan.
The Adidas Gimme The Ball television ad was created at 180 Amsterdam by executive creative director Andy Fackrell, copywriter Ben Abramowitz, art director Dario Nucci, executive agency producer Peter Cline, and senior agency producer Cedric Gairard.
Editor was Rick Russell at Final Cut, London.
Post production was done at Moving Pictures Company, (MPC) with a team including producer Alex Webster, Telecine artist Jean Clement Soret, Inferno artists Bill McNamara, Alex Lovejoy, Nico Cotta, Paul Bayliss, and 3D artists Jim Radford, Richard Nelson, Joel Boden, Vicky Osbourne, Jamie Fernandez, Mark Gregory, Henrik Holmberg.
Photographer was Finlay Mackay.
Sabre Dance Music
The Sabre Dance was composed by Aram Khachaturian as part of the ballet, Gayane. The piece was arranged for the ad by Peter Raeburn at Soundtree music. This rendition was performed by the St Petersburg State Symphony Orchestra and conducted by Andre Anichanov, and is available at Amazon.com.