Adidas Football Recruitment Videos

Adidas launched its football marketing campaign on October 10, 2005, in the build up to the opening of the FIFA World Cup being held in Germany, June, 2006. The heart of the campaign is the concept of “+10” – the connection between and individual and his or her team. ‘Recruitment’ is one of the phases in the +10 Campaign. Ten players from around the world are sent onto the streets with a few hours to gather ten willing countrymen to form a team to play in a national match. They have the challenge of selecting, trialling and equipping the team in the build up to the soccer game played that evening. Adidas released a 45 second TV teaser to promote the recruitment series.

Adidas Recruitment Site


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Kaká vs Riquelme (Brazil vs Argentina)

Ricardo Izecson dos Santos Leite, usually known as Kaká, is a Brazilian player signed with Serie A Club A.C., Milan. He’s been given the challenge of finding ten team mates to play against Argentina. He’s short of four players so he calls his Brazilian coach to find four players in Sao Paulo and fly them to Milan. Juan Román Riquelme, an Argentine player signed with Villarreal CF of Spain, lands in Milan with his brother, and has three hours to find nine more for the game that evening. They stop at the Argentine Embassy but find it closed by strikes. Fortunately they find an Argentine Steakhouse open and full of willing employees.

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De Jong vs Kuranyi (Netherlands vs Germany)

Nigel de Jong, Dutch player signed with German club Hamburger SV, recruits from his old neighbourhood in Geuzenveld, Amsterdam. He begins with friends and family, including rapper Kerpali and goalkeeper Kade, for their bus trip to Oberhausen in Germany. Meanwhile, Kevin Kurányi, a Brazilian/German player signed with Schalke 04, finds recruits in a local mall. The teams play their match watched by a crowd of 20. De Jong has been ruled out of the FIFA World Cup 2006 because of a knee injury.

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Cole vs Cisse (England vs France)

Ashley Cole, an English player signed with Arsenal, arrives at a pie and mash shop in his old stomping ground in East London, with just two hours to find ten English footballers. Djibril Cisse, French player signed with Liverpool, has started with his stepson as player number two, leaving nine Frenchmen to find. Two are found at a patisserie, more on a record street, and others on the street. The English and French teams meet each other for a street game with portable goal posts.

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Del Piero vs Nakamura (Italy vs Japan)

In Glasgow, Shunsuke Nakamura, a Japanese player signed with Celtic, struggles to find ten Japanese men who can play football. A bagpiper gives him a tip that lead to flying ten Japanese Academy students up from London. Alessandro Del Piero, an Italian player known as Pinturicchio, has had no problems finding 10 players in Turin.

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Xavi vs Gomes (Spain vs Portugal)

Xavier Hernández Creus, usually known as Xavi, is a Catalan football player signed with FC Barcelona. Surprisingly he finds it difficult to find ten men in Barcelona able or willing to take the afternoon off to prepare for a game of soccer. Nuno Gomes, a Portugese player signed with Benfica, finds his ten players in a wood factory and a university in Lisbon.

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Credits

The Adidas +10 Recruitment/Match campaign was developed at advertising agency 180 Amsterdam (180\TBWA) by executive creative director Andy Fackrell, creative team Lee Hempstock, Chris Landy, Bertrand Fleuret and Andy Fackrell, with executive agency producer Cedric Gairard, and agency producers Claire Finn and Catherine Reynolds. The Adidas account was handled by Dan Gibson, Mark Schermer and Nicolas Kettelhake. Planning was done by Josh Mandel and Martin Buckley. Business Affairs Manager was Chris Barrand.

Director for the Adidas +10 Recruitment/Match films was James Brown at Stink, London, with director of photography Denzil Armour-Brown, executive producer Daniel Bergman, producer Molly Pope and production manager Sophie Hubble.

Editing for the Adidas +10 Recruitment/Match films was done at Cut & Run, London by Andy McGraw, Julian Tranquille and Tim Hardy with producer Kirsty Oldfield.

Post Production was done at AVP, Amsterdam, by executive producers Marja Paeper and Christ Bloemheuvel, colorist George Ballatoni, Henry/Flame artist Jan van de Laar, and digisuite artist Wietze Rijke.

Sound was recorded at Earforce, and mixed by Tymen Geurts. Music soundtracks were developed at Massive Music, Netherlands, with remixes by Danny Oliveira, Kode 9, Jazalou & Lockefella, and Disco D.

Adidas Recruitment Site