AT&T launched it’s new corporate identity, celebrating union with SBC, on New Year’s Eve 2005, with a television campaign using the 1998 Oasis song, “All Around the World” from their album, “Be Here Now”.
The New AT&T
SBC (Southwestern Bell Corporation) acquired AT&T (American Telephone & Telegraph) in 2005. Because of the global reputation held by AT&T’s [...]
Toyota placed an eye-catching safety message in Australian newspapers in 2004, reminding readers to drive safely on New Year’s Eve. What appear at first to be fireworks turn out to be cracks on a car’s windscreen. The advertisement won the Quinlivan Black Chairman’s Award for Saatchi & Saatchi, Sydney at the 2005 Caxton Awards.
Canon Australia and Leo Burnett, Sydney worked together this year to produce a print campaign promoting the DiG!C technology used n Canon digital compact, SLR and video cameras. Four posters showed colourful live objects emerging from the pixels: a honey bee, a rainbow lorikeet, a flower and a leopard.
“At the heart of Canon digital [...]
R.E.M.’s classic music video, “Losing My Religion”, released in 1991, provided a mystical gathering point for a generation.
The video begins with members of R.E.M., Michael Stipe, Mike Mills, Bill Berry and Peter Buck, in a room unfurnished but for a chair in which Stipe sits. Outside it’s raining. We see on the window sill a [...]
Happydent Whitening Gum has been promoted in India as the source of dazzling smiles in two television commercials created by Prasoon Joshi, regional creative director at McCann Erickson, South & South East Asia. Perfetti Van Melle, the owner of the brand in India, hosts ‘Smile’ and ‘City Lights’ as zipped WMV videos on their web [...]
Here’s a print advertisement for Honda from the summer of 2002/2003, designed at Wieden+Kennedy, London. This banana appeared on a half page newspaper ad as part of the ‘Crazy Sensible’ camapaign against negativity.
“Have you ever written on a banana in biro? Its crazy but it works like a dream. You wish all writing could be [...]
Apple raised the eyebrows of the advertising world in October 2005 with the release of “Detroit”, an silhouetted performance by rapper Eminem. The spot was recognised at first for its achievements - getting Eminem to agree to endorsing the iPod and the creative skills demonstrated in the visual effects. However it wasn’t long before commentators [...]
Peter Bjorn and John, Swedish indie rock group, are building an international following with the help of their animated music video for their hit, “Young Folks”, a single taken from the album, “Writer’s Block”.
A couple sit on a park bench, the guy teaching the girl how to whistle. Together they catch a bus to his [...]
From TBWA, Paris, comes ‘Santabasco’, a play on the effects of Tabasco sauce for Christmas 2005.
MTV Australia’s Christmas advertising campaign this year centred on a group of young people connecting with the international phenomenon of ‘throwie’ movies, using 2000 glowing LED lights to light up a Sydney city building.
Click on the image below to play the video in YouTube
Credits
The MTV Christmas Throwie campaign was developed at MTV Australia, and Lowe [...]
This site is part of The Inspiration Room™, a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. Become a member of The Inspiration Room™.
