118 118 Honda Choir Spoof
118 118, the British directory service, has come up with its follow-up to the Honda Cog spoof. The two 118 characters with handlebar moustaches give us their version of the voice-effects-driven experience of the 118 van driving around town.
The voiceover clues us in… “This is what it feels like to be 118 118.” The two singers struggle to start up their vehicle, finally moving things into action with the slap of a fish. And so the madness begins.
Credits
The 118 118 Choir spot was written by Anson Harris at Meme London, known for his Danish Bacon Bump and Grind take-off of the Citroen Transformer ad, as well as the other 118 118 viral ads. Meme host the 118 118 Choir spot as a 4.1 mb quicktime video.
The choir spoof was directed by Nick Jones and produced by Sophie Weldon at Rogue Films, who host the ad as a 10.354 mb flash video.
The ad is available to view in Flash (FLV) at the 118118Team site.
Other 118 118 spoofs include The A-Team (hosted in quicktime at WCRS), Rocky (directed by Jim Hosking at Partizan) and Cog (hosted in quicktime at Meme London).
The 118 118 Honda Choir spoof was edited by Tim Hardy at Cut + Run, London, who host the spot as an 11.5 mb quicktime video here.
Adrag Adland host the ad in quicktime (8.28 mb).
See the original Honda Choir spot reviewed here on January 15.
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Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.92 out of 5)
Duncan, Great site this. Could become the Ad-rag, ad land of Down Under. I have been looking for the NRMA film from few years ago, the one where it starts to rain and all the creatures in a lawn start to scurry around. Brilliant execution, I remember. Was in D&AD merit for craft about half a dozen years ago.
Do you have that commercial. Or know the production house of the same?
Thanks
Thanks Nishad. At dawn the day after tomorrow, look here. The NRMA Ladybird spot will be here.
awesome! Check this blog, pretty cool: http://www.coollokingads.blogspot.com
You can watch the 118 118 Chori and Honda Choie side by side here:
http://www.thinkbox.tv/server.php?show=nav.00100a005001
Also see the Sony Bravia ad with the Tango spoof:
http://www.thinkbox.tv/server.php?show=nav.572
This is truly an excellent advert Duncan. It is a memorable as the Honda cog spoof. The 118 118 brand has strengthened over the past few years by using comedy as its main tool. Consumers remember the brand due to the humorous adverts.
Can’t wait for the next one
Chris
What about the ads appearing to poke fun at ‘The A-Team’, particularly the young boy with the Mr. T hairstyle.
funny one , nice site see this ad for and internet classified ad site
http://blip.tv/file/1283760
This is the funniest thing I’ve seen this week! I’m still laughing and I already sent the link to all my friends.
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Eddie Petosa – custom server programmer.