118 118 Honda Choir Spoof

118 118, the British directory service, has come up with its follow-up to the Honda Cog spoof, this time taking the mickey on the Honda Choir ad. The two 118 characters with handlebar moustaches give us their version of the voice-effects-driven experience of the 118 van driving around town. The voiceover clues us in… “This is what it feels like to be 118 118.” The two singers struggle to start up their vehicle, finally moving things into action with the slap of a fish. And so the madness begins.

118 118 Choir

Click on the image below to play the video.

Credits

The 118 118 Choir spot was developed at Meme London, by Anson Harris, known for his Danish Bacon Bump and Grind take-off of the Citroen Transformer ad, as well as the other 118 118 viral ads.

The choir spoof was directed by Nick Jones and produced by Sophie Weldon at Rogue Films.

The 118 118 Honda Choir spoof was edited by Tim Hardy at Cut + Run, London.

Other 118 118 spoofs include The A-Team, Rocky (directed by Jim Hosking at Partizan) and Cog.

Click on the image below to play the A-Team video.

Click on the image below to play the Rocky video.

Click on the image below to play the video.