The Danish Road Safety Council this month launched a viral campaign designed to draw attention to the speed limits on Copenhagen roads. A short documentary (2 minutes 30 seconds) tells the world about the Speed Patrol Bikini Bandits, topless blondes who stand at the side of the road holding speed limit signs.
Spotlight on the World, [...]
Microsoft is rolling out the XBox game “Gears of War” with a TV ad featuring Unreal Engine 3 footage.
Marcus Fenix, the principal character in the Epic Games ‘Gears of War’, leads a squad of human soldiers on the planet Sera, fighting an underground enemy known as the Locust Horde.
In the 60 second spot Fenix inspects [...]
For Christmas this year the Uniting Church in Australia, Queensland Synod, has produced over 300,000 Christmas postcards to be distributed to homes throughout the state. The cards display Christmas service and event times for local Uniting Churches and are individually tailored to participating congregations.
The theme, Christmas: we are not alone, was chosen as a reminder [...]
Apple has just launched ‘Clip’, the latest TV ad for the iPod Shuffle.
To the sounds of Prototypes’ “Who’s Going to Sing?”, the 30 second spot features ten women and men clipping the new iPod shuffle to various parts of their clothing: jeans pocket, shirt pocket, t-shirt neck, hoodie pocket, halter-top seam, scarf, fatigues shirt lapel, [...]
Microsoft is rolling out the Zune mp3 player with a focus on sharing music files between users. The two taglines, “Beam Your Beats” and “Welcome to the Social” attempt to convey the collaboration possible through blue tooth connectivity.
The text: “Share select music wirelessly, mano-a-mano, anytime, anywhere. Fellow Zune-wielding friends can listen to each song up [...]
Tooheys New Draught Beer becomes Tooheys New Supercold when served at subzero temperatures. To promote the experience Lion Nathan has drawn on the comparison with warm English beer drunk by Poms (English people).
“Tooheys New Supercold - It’s a Pom’s Worst Nightmare”, says the billboard I pass each day on the way into Brisbane. No doubt [...]
NAPCAN, Australia’s National Association for the Prevention of Child Abuse and Neglect, launched a thought-provoking television/cinema campaign this year with “Children See, Children Do”.
The 90 second spot features children following adults, mimicking their habits. At first the pattern appears to be innocuous, talking on a mobile phone while walking through a city square, making a [...]
Brisbane twins Lisa Marie and Jessica Louise Origliasso, better known as The Veronicas, won Music Video of the Year at Australia’s Music TV Awards with their 2005 hit, “4Ever”.
The award-winning music video features the Veronicas packing a bag and planning a journey in a hotel bedroom, writing with lipstick in a hotel bathroom, driving through [...]
Honda linked the Civic with the USA midterm elections with a TV spot featuring the theme of freedom of choice in relation to civic responsibility. The 30 second spot entitled “Freedom” debuted across the U.S. on Nov. 7, the date of the country’s midterm elections, and will continue to air on spot TV, cable networks [...]
Breakthrough, the UK research and education charity focusing on breast cancer, last month released a cinema campaign, “Ode to Boobs”, a poetic apology illustrated by twelve topless women. Female viewers are encouraged to show some TLC - touch, look and check.
The ad is being shown in cinemas across the UK, targeting blockbuster films with a [...]
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