T-Mobile UK promoted its flexible ‘U-Fix’ mobile phone plans in May 2005 with ‘Sixth Sense’, two 30 second television adverts featuring moments of premonition.
Girl
A young woman talks on her mobile phone as she casually strolls down an urban pavement. Walking past a piano shop she pauses just in time to avoid being crushed by a [...]
Apple this week launched its new product, the bluetooth wireless Mighty Mouse. At this point there is no video associated with Apple’s Mighty Mouse, but in my opinion Apple should come out with a campaign linked to the cartoon character, Mighty Mouse. (See Mighty Mouse at Wikipedia). The title of Apple’s pointer is licensed to [...]
The Institute of Cancer Research’s Everyman campaign has recently raised awareness of testicular cancer through the television commercial, “Balls”.
The TV advert, first aired on July 11, 2006, shows a range of British men wearing comedy testicles as they go through the everyday life.
In a London diner, The Abbey Restaurant and Cafe, two men get [...]
The latest model of the Volkswagen Golf, known as the Rabbit in North America, is being promoted in a series of television commercials portraying rabbit-like activities. The first in the series, known as Multiply, features black, white and grey ‘Rabbits’ scurrying through a semi-rural landscape, emerging from tunnels in ever increasing numbers.
A white volkswagen and [...]
Caltex this week is launching a new brand advertising campaign based on a duel between a V8 Supercar and a swarm of flies.
Rusell Ingall, Australian V8 Ford driver, is ambushed on the track by a swarm of over a million flies. The swarm morphs into the shape of a rival V8 car and attempts to [...]
Visa gained the attention of television viewers in 2003 with ‘Tuk Tuk’, featuring Pierce Brosnan in Bangkok.
A limousine drives through the streets of Bangkok, only to be thwarted by a traffic jam. Pierce Brosnan winds his window down and catches the eye of a tuk tuk driver, played by Bangkok comedian Vichai Jongprasitporn. In case [...]
Nike provided a challenge to the USA’s blindness to world football (soccer) with FC USA, a TV ad, in September 2005.
The spot opens with aerial views of fields and courts marked out for various sports codes, while a sports-radio commentator says “Let’s take two minutes to talk about soccer, which is about two minutes longer [...]
Sony is making the most of online interest in the Sony Bravia Balls campaign by alerting people in advance to their plans for the sequel: Paint.
I wrote the Sony Bravia Bouncing Balls story up here back in October 2005. Sony’s marketers noticed the energy that emerged before the ad even appeared online or on television [...]
Vodafone’s connection with the soccer season was expressed in “Football”, a celebration of the mobile phone in international soccer. Soccer fans are shown with Vodafone products while text messages are typed on to the screen.
The 30 second Vodafone football spot starts with a crowd in a stadium cheering on their team, dressed in red and [...]
Nestle UK connected the Kit Kat chocolate bar with the FIFA World Cup this year with a TV spot recreating a moment from the game that took England to the number one spot in 1966.
The spot begins with historical footage from the 1966 game between England and West Germany. Geoff Hurst shoots for goal and [...]
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