Lynx, the Unilever Body Spray, was promoted in a British TV advert last week, in 60 seconds of bikini-clad women running towards a single Lynx-spraying man. The spot was aired on British televisions once, just before the England/Sweden match in the FIFA World Football Cup.
The Lynx ‘Billions’ spot opens with two feet running over a [...]
Well the Australian Socceroos are out of the World Cup. In the last minute of a 94 minute match the Italians were awarded a penalty shot that was almost impossible to miss. Mark Schwarzer, goalkeeper, needed superhuman capacity to stop the goal. Which is what Coca Cola portray in their current TV advertisements promoting [...]
Land Transport New Zealand provided New Zealand television viewers with a graphic description of the impact of speed on survivability in road crashes this year. The television spot, which won a Bronze Lion at Cannes International Advertising Festival, shows drivers and passengers sitting in cars suspended beside a high rise city building. The voiceover explains [...]
WaterAid Australia launched an award-winning television campaign, Blackwater Springs, in Australia this year, raising the importance of clean water for third world countries.
A spruiker stands in a busy shopping mall attempting to persuade customers to try his Blackwater Springs water. As people come to his stand he offers them sample cups of black polluted [...]
Qantas, one of Australia’s national and international airlines, has promoted its connection with the Socceroos during the FIFA 2006 World Cup through a television campaign, “Football’s Taking Off”.
The new Qantas TV ad, featuring frequently before and during SBS coverage of the World Cup, shows a number of ball sports being played as soccer. On an [...]
The results are out for the Film category at Cannes Lions International Advertising Festival. For a limited only the winning entries are available for viewing and download in quicktime format.
The Grand Prix for Film was given to Evolution, Guinness, (UK). Congratulations to the teams at AMV BBDO, Kleinman Productions, Framestore Productions, Cut ‘n’ Run and [...]
Olympus launched its tough Mju 720 SW camera in Australia in March this year, with a campaign of camera abuse showing off its shockproof, waterproof and foolproof capacities.
‘Laksa’, one of the television commercials in the campaign, is on the shortlist for Cannes Advertising Festival in the Home Electronics and Audio Visual Film section. The [...]
Duracell, the battery produced and marketed by Gillette, has become associated with a nationwide campaign to keep Australian smoke alarms working.
Earlier campaigns, with the help of the pink Duracell bunnies, encouraged householders to change their smoke alarm batteries every April 1. This year’s campaign was more chilling. Viewers of the Duracell/Fire Services television advertisement were [...]
The Cannes Lions Film jury has released the shortlist for the Film awards today. There are 521 short films on the list. There were 146 from the USA, 64 from the UK, 30 from France, 29 from Argentina, 24 from the Netherlands. Listed here are the 21 from Australia and 6 from New Zealand, [...]
Emirates, the official airline of the FIFA 2006 World Cup, is working with Saatchi and Saatchi, Germany, to roll out a worldwide campaign focusing on the concept, “We All Speak One Language: Football”.
The four television commercials in the international campaign are based in Hong Kong, Italy, Dubai and South Africa, and each show visitors struggling [...]
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