Mars Confectionery produced a classic advertisement for the Mars Bar with two Martian television advertisements released in Australia in 2002.
Swimming Pool
A group of Martian youth pull up at the Memorial Baths in their car. Two boys jump into the pool, or should I say onto it. The laws of physics are different here. They bounce [...]
Coca Cola have launched their new product, Coke Zero, in Australia with a controversial campaign including a man riding on the top of a bus, a virtual movement launched on a blog, and pavement art. In January Coke launched its first TV ad for Coke Zero in Australia. Before the middle of February the ad [...]
Australian company, National Foods, is promoting its use of 100 per cent Australian fruit juice with a television ad featuring Ronn Moss, Californian soap star. Berri Australian Fresh, the second biggest brand in the Australian chilled fruit juice market, is now using only Australian juice.
The ad starts with 30 seconds of a horse rider riding [...]
The United Church of Christ have produced their third television commercial on the theme of welcome, aiming at people who have been hurt by institutional religion. This is the denomination who produced, “Still Speaking”, featuring bouncers outside a church. See my post from December 2004.
In their latest TV spot, “Ejector Pews”, the inclusive USA denomination [...]
In 1995, 87 Silvio’s Dial-a-Pizza stores became 87 Domino’s stores. MJW Advertising launched Domino’s as a fun, youthful, fresh approach and possibly the world’s longest tag line. “I’ve got the hots for what in the box with the dots.” In their first ten years they’ve achieved a 600 % sales growth and are now the [...]
Rik Swartzwelder was attending churches at the time Mel Gibson’s movie, “The Passion” was being released. Everywhere he went he heard pastors urging church members to buy a ticket to The Passion. Rik felt there was something not quite right about the marketing angle being taken. And so he made a four minute movie [...]
Nike featured the ultimate playoff in its 1998 advertisement, “Los Toros”, in which Denver Broncos players tackled the bulls of Pamplona.
To the sounds of Spanish music, a toreador enters a bull ring in the city of Pamplona. He carries a pink cloth. Out on the streets the excitement is palpable. The bulls are released and [...]
Sky One, a British television channel, is promoting the beginning of the Simpsons 17th season with a live action opening title. Shown on British televisions in the lead up to March 20, the 50 second video has quickly gone viral on a global scale. The ad is hosted at YouTube and has been viewed over [...]
It’s no fun being dead. That’s the message being given to TV viewers by the Insurance Corporation of British Columbia. The campaign, aimed at youth aged 18 t0 21, is centred around an interactive website, www.nofunbeingdead.com, and has four TV spots feature four games in which a dead partner is no use: tennis, frisbee, video [...]
Australia’s largest interactive media company, NineMSN, has launched its new approach to movies, music and games entertainment with a television commercial, “Turn Your Back”.
The 45 second tv ad features an office worker who chooses to turn his back on the frustrations of his office, walking backwards in response to annoyances. To the accompaniment of “Long [...]
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