Microsoft is building anticipation of the Xbox 360 on November 22, with two television commercials featuring the catchphrase, “Jump In”. Water Balloons and Jump Rope are starting to appear on televisions around the world, appealing to under twenties to embrace the new generation of gaming console.
Water Balloons Riot
Children stalk each other from balconies, in true Halo style, not with guns but with waterbombs. Adults run for cover as the water fight escalates. Some of the children are wearing animal masks. The soundtrack: Teddy Bear’s Picnic. “Jump In. XBox 360″ appears on the screen. The words “Caritas Parroquia Ntra Sra DEL ROSARIO” are Spanish for “Caritas Parish Ntra Lady of the Rosary”. So is this filmed in Spain or Central or South America? Or is it a Spanish uprising in Paris? Actually it was filmed in Buenos Aires, Argentina over seven days and involved over 100 people, including a few passers by.
Click on the image below to play the Water Fight video in YouTube (HD)
The recording of “Teddy Bear’s Picnic” was sung by Val Rosing (Gilbert Russell) with Henry Hall and his BBC Dance Orchestra in the 1930s.
It’s a parking lot in New York. A jump rope swings as one by one, two by two, three by three, the locals take their turn to perform their tricks. Finally the rope is thrown away for the final stunt. Once again we have the words, “Jump In. XBox 360″. Anyone recognise the tall basketballer guy, Ben Wallace?
Click on the image below to play the video in YouTube (HD)
The ads have been created in collaboration between agencies McCann Erickson and 72andSunny, by creatives Matt Bunnell & Nate Able, creative directors John Boiler, Glenn Cole, Scott Duchon and Geoff Edwards and agency producer David Verhoef.
Visual Effects were developed by Motion Theory, Venice, California.
Editing was done by Angus Wall and Kirk Baxter at Rock Paper Scissors.
Audio was mixed at Lime Studios, Santa Monica.