VW Passat 120 short films commissioned
Volkswagen have launched a web site and television commercial campaign of 120 short films to advertise the ‘not-so-standard features’ on the 2006 VW Passat. On their dedicated mini site viewers are able to watch quirky lateral thinking SWF videos promoting features such as automatic trunk release (features an elephant), chrome front grille frame (photograph taken of a girl with braces in her teeth), full size spare tire (donuts on a plate). Viewers can register to be informed when new clips are added to the site.
The campaign was developed at Arnold Worldwide, Boston, by creative director Ron Lawner, Alan Pafenbach and Dave Weist, associate creative director/art director Colin Jeffery, creative director/art director Phillip Squier, group head producer Amy Favat, assistant producer Mary Donington. The campaign is the last created by Arnold Worldwide for Volkswagen as the account is moving to Crispin Porter + Bogusky in December.
The project was coordinated by The Ebeling Group, Los Angeles, by executive producer Mick EBeling and producer Dan Bryant.
Online editing was done at Brickyard VFX, Boston and Los Angeles, by producer Michael McCarthy, associate producer Dawn Dorland, producer Diana Young.
Filming was shot by directors Luis Blanco and Michael Uman at Curious Pictures.