On November 7 Virgin Mobile USA launched its new Chrismahanukwanzakah TV advertising campaign, a sequel to the initial campaign in 2004. The campaign celebrates “Chrismahanukwanzakah”, an all-inclusive holiday that brings together a mix of holiday traditions, such as Christmas, Hanukkah and Kwanzaa. Virgin Mobile is trying to draw a connection between not having to commit to a single faith during the holiday season and not having to commit to a single cell phone plan. The campaign includes one radio and six television spots, a jingle, an interactive microsite, chrismahanukwanzakah.com, (not currently available), banner ads and a toll-free help line: 1-888-ELF-POOP.
Virgin Mobile has announced that it will make December 13 the official day to celebrate Chrismahanukwanzakah and is giving its employees across the USA time off to celebrate.
Silent Chrismahanukwanzakah Night
(60 seconds & 30 seconds – Sung by a Hindu in a Santa suit)
Silent Chrismahanukwanzakah night
Holy Chrismahanukwanzakah night
Chrismahanukwanzakah is calm
Chrismahanukwanzakah is bright
My new phone vibrate and tickle me
Holy guacamole it play MP3!
Can I have some chutney please?
Can I have chutney please?
Thankyou. (Door closes. Door opens.)
I’m a still here!
I have a Chrismahanukwanzakah dreidel
I made it out of non-pork meat
My Chrismahanukwanzakah dreidel
can you feel its kosher heat?
My non-pork dreidel is yummy
I put it in my mouth.
I can feel it in my tummy
I think it’s heading south.
Oh dreidel dreidel dreidel
I made you out of meat.
Dreidel dreidel dreidel
You’ll soon come out my seat.
2004 Chrismahanukwanzakah Jingle
Click on the image below to play the video in YouTube (HD)
It’s OK if you’re a Muslim,
a Christian or a Jew
It’s OK if you’re agnostic
and you don’t know what to do
an all-inclusive celebration
no contractual obligation
Happy Chrismahanukwanzakah to you
And pagans too
In some ways we’re all monkeys
Well maybe just a smidgen
I’m a Scientologist (Gynaecologist in 2005)
That’s kind of a religion
Whose faith is the right one
Is anybody’s guess
What matters most is camera phones
for $20 less ($50 in 2005)
And there’s never any hidden fees
Oh most joyous day
No commitments means
I’m proud to go both ways.
Happy Chrismahanukwanzakah to you.
This is going to be the best
The Chrismahanukwanzakah Helpline ad (60 seconds & 30 seconds) features Pagan, Kwanzaa Guy, Gary (Ram), Lil’ Monk, Zeus in the back, Caveman, Jew 1 & 2, Gay Elf, Buddhist Cowboy and Hindu. Click on the image below to play the video in YouTube (HD)
The campaign was developed by advertising agency Fallon, with input from executive creative director Paul Silburn, art director Scott O’Leary, copywriter Ryan Peck, producer Jennifer David.
Filming was shot by director Martin Granger via Moxie Pictures, Los Angeles, with head of production Roger Zorovich, executive producers Robert Fernandez and Lizzie Schwartz, producer Heidi Soltesz and director of photography Wayne Kennan.
Editors were Eric Zumbrunnen and Graham Turner (Help Line) and J.D. Smythe and Naomi Spiro (Carols) at Final Cut.
Animation design was developed by Hunter Gatherer, New York.
Film/Tape Transfer and On Line was carried out by Company 3, Los Angeles.
Download Happy Chrismahanukwanzakah as sung by Page Jackson, online at iTunes: