Toyota Highlander: Eddie Blodgett

One of my nick names is “Highlander” – coming of course from my name sake character Duncan Macleod in the television series. So forgive me for every now and then posting on Toyota Highlander TV adverts! Here’s a quirky spot aimed at the weekend suburban DIY man: Toyota Highlander: Eddie Blodgett

Eddie Blodgett in Toyota Highlander TV Ad

When he came home the work day done
the weekend chores had just begun. (Eddie)
So he packed up his wife and his number one son
and headed out for coffee and a sticky bun

Singing hi hi ho and his name was Eddie Blodgett
Singing hi hi he he’s a software engineer
So off they go a riding to discover and explore
On the trail to the warehouse store.

Click on the image below to play the video.


The ad was released for USA television in January 2003, developed at Saatchi & Saatchi Los Angeles, by copywriter Max Godsil, art director Greg Braun, agency producer Lisa Jokanovich.

Filming was shot by director Baker Smith from Harvest Films with director of photography Paul Laufer, executive producer Bonnie Goldfarb and producer Debbie Tietjen.

Visual effects were done at Method Studios, by Lead 2D VFX Artist Cedric Nicolas, 2D VFX Artist Andrew Eksner, Scott McNiel, Junior 2D VFX Artist Brandon Sanders, Joe Morrison, Visual Effects Executive Producer, Neysa Horsburgh and Visual Effects Producer Mark Tobin.

Editor was Lucas Eskin at Mad River Post.

Colorist was Stefan Sonnenfeld at Company 3.
Audio Post was mixed at Ravenswork by Robert Feist.

Sound was designed at Asche and Spencer.