Toyota sponsors AFL Legendary Moments
Toyota has teamed up with Australian Football League to promote memorable moments in the history of AFL. On the Toyota page of the AFL web site we’re introduced to a series of streamed ads in which Stephen Curry and Dave Lawson stage re-enactments of classic moments. Not one Toyota is to be seen. Just comedians running around a field with a veteran player.
Steve and Dave relive the moment in the 1979 Grand Final when Carlton’s Wayne Harmes dived for the ball on the boundary line, getting the ball to teammate Ken Sheldon to kick the winning goal against Collingwood Magpies.
Click on the image below to play the Wayne Harmes video in YouTube (HD)
In another ad they re-enact Essendon Bomber James Hird’s emotional embrace of a fan to celebrate his match-winning goal at Telstra Dome.
Click on the image below to play the James Hird video in YouTube (HD)
Steve and Dave play Magpies Gavin Brown and Darren Millane supporting mullet-wearing Peter Daicos’ goal in the 1990 qualifying final that inspired Collingwood to ultimately go on to win the AFL Grand Final.
Click on the image below to play the Peter Daico video in YouTube (HD)
And most recently a ‘bone crushing’ moment from 1989 in which Hawthorn’s Dermott Brereton is crushed in the ribs by a Geelong player, Mark Yates. He’s helped back into the game by his coach and doctor and later kicks a winning goal.
Click on the image below to play the Dermott Brereton video in YouTube (HD)
Click on the image below to play the Alex Jesaulenko (Jezza) video in YouTube (HD)
Former Swans and Saints player Tony Lockett has his moment recreated.
Click on the image below to play the Tony Lockett video in YouTube (HD)
The campaign is produced by agency Publicis Mojo, with creative directors Darren Spiller and Art Director Simon Yeo, copywriter Steve Jackson, art director Jason Williams, and agency producer Sally McLennan.