Tooheys Extra Dry beer is presented as the prize drink in a visual effects-laden television commercial from Australia. A vacuum cleaner opens the fridge and takes out a beer, only to be attacked by a front-loading washing machine. They roll out to the courtyard and a swimming pool cleaner (barracuda) takes over the bottle. Eventually a party goer comes out to the swimming pool for a look, retrieving for himself the bottle of Tooheys Extra Dry.
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The TV advert for Tooheys, released on Sunday September 4, is BMF Advertising‘s follow up to their Tooheys “Quest” ad featuring a tongue with a serious thirst for beer.
The Tooheys Applicance fight was devloped at BMF, Sydney, by executive creative director Warren Brown, art director Andrew Ostrom, copywriter Andrew Petch, group account director Lisa Ramsey and agency producer Sue Stewart.
SFX/VFX were designed at Animal Logic by executive producer Jacqui Newman, producer Sarah Beard, line producer Pip Malone, design and on-set supervisor Jane Miledge, VFX supervisor Will Reichelt. The 3D Team were Mike Mellor, Andrew Lodge, Ben Falcone, Alwyn Hunt, Arild Anfinnsen, Steve Beck, Nathan Mitchell, Paul Jackovich, Brett Margules. Other members of the Animal Logic team were lead compositor Leon Willis, compositors Angus Wilson and Mark Robinson, and software developer Chris Bone.
Sound was designed by Barry Stewart at Sound Reservoir.
The “Battle of the Applicances” ad features music from the club soundtrack, “She’s at the Club,” from DJ Touche (Theo Keating).