Sumo chickens wrestle for Pepsi
Pepsi have recently caught the imagination of television viewers with their TV commercial, Sumo.
A young man walks into a shop and orders a hot chicken to go with his Pepsi. When asked which of the two he wants, he puts his bottle down and looks through the glass. At the sight of the Pepsi, the two chickens launch into a sumo fight for the honor of being associated with the drink. Humorous and memorable but not terribly appetizing.
Credits
The Pepsi Sumo TV ad was developed at BBDO, New York, by creative director Don Schneider, art director Peter Smith and producer Helen Balzarini.
The ad was directed by Paul Hunter and produced by Veronica Zellee at HSI Productions. See Pepsi Sumo in quicktime (streamed) at HSI.
Hunter is an African American director well known for his creative music videos. He’s noted for TLC’s “Unpretty”, Gwen Stefani’s “Hollaback Girl“, Christina Aguilera’s ” Come On Over (All I Want Is You) “, Aaliyah’s “One in a Million”, Erykah Badu’s “On & On”, and Will Smith’s “Wild Wild West“.
TV Commercials on Paul Hunter’s web site are:
Nike: Stickman Frisbee, HP iPod: Mash It Up, Clarks: Fashion Show, Reebok: Allen Iverson Philly Story, Nike: Freestyle, Bridge Financial: Lance Armstrong.
Visual effects were developed at Framestore CFC, New York, whose crew included producer Jon Collins, lead compositor Murray Butler, compositor Maryanne Lauric, CG artists David Hulin, Andy Walker, Kuan Lin, Jenny Bichsel and Don Mahmood. Framestore host Pepsi Sumo Chicken as a 4.8 mb mpg video.
Framestore combined their proprietary skinning and dynamic muscle system software tools with Maya/Mental Ray to create photo-real wrestling roast chickens, while giving the animators movement options well beyond the ability of any deli bird. Fight choreography was worked out via a live action shoot and edit of actual sumo wrestlers.
Editing was done by Clayton Hemmert at Crewcuts, who host Pepsi Sumo as a 2.9 mb quicktime video. Colorist was Chris Ryan at Nice Shoes.
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Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.92 out of 5)
paul is da baddest
duhhh…very good!
funny and remmeberal