Sony Bravia Balls bounce in San Francisco

Sony announced the arrival of the BRAVIA LCD and 3LCD range, with a short film featuring coloured bouncing balls (real time) bouncing down the streets of Russian Hill in San Francisco. The message conveyed? The colour we’ll see on these screens will be ‘like no other’. The Bravia advertisement takes a number of forms. The two and a half minute film will fill an entire advert break on its launch in the UK on November 6th, before the game between Manchester United and Chelsea. The ad is available to view online now at www.bravia-advert.com, where Sony offer photographs and film behind the scenes.

Sony Bravia Bouncing Balls Street Scene


Click on the image below to play the video in YouTube (HD)

Credits

Bouncing balls in Sony Bravia TV AdThe Fallon London team included creative director Richard Flintham, copywriter/art director Juan Cabral and agency producer Nicky Barnes.

Filming was directed by Nicolai Fuglsig via MJZ with producer Nellie Jordan, and director of photography Joaquin Baca-Asay.

Photos from the shoot were posted at Flickrblog showing 250,000 coloured balls being dropped down Filbert and Leavenworth Streets in San Francisco.

Editing was done by Russell Icke at The Whitehouse Post, London, with assistant editor Sam Gunn.

Post production was done at The Mill, London, by VFX producers Darren O’ Kelly, Stephen Venning, Fi Kilroe, Jordi Bares, Robert Kolbeins, 2D artists Neil Davies, Adam Grint, Dave Birkhill, Judy Roberts, Rich Roberts, Zoe Cassey, Edwin So, Matthew (Wispy) Clarke, 3D artist Laurent Makowski and colourist Adam Scott.

Sound production was done at Wave Studios, London.

Music is provided by Swedish singer José González who will be touring the UK and Australia in November 2005. The song is called “Heartbeats” and features on the album, Veneer. As we’re told in the comments below, the original was sung by Swedish duo, The Knife and recorded on their album, Deep Cuts. Peacefrog will be releasing Jose Gonzalez’s version of ‘Heartbeats’ as a single and DVD on January 9, 2006 and can be pre-ordered now. The DVD includes Heartbeats in studio and live, a video documentary on Jose’s London concert, and ‘Colour Like No Other’. Download the Jose Gonzalez version of the track from iTunes.

José González

Lyrics used in the Bravia ad:

Heartbeats CD at Amazon.com One night of magic rush
the start a simple touch
one night to push and scream
and then relief
ten days of perfect tunes
the colors red and blue
we had a promise made
we were in love
to call for hands of above
to lean on
wouldn’t be good enough for me,
no to call for hands of above
to lean on
wouldn’t be good enough

The Knife version is available on iTunes in Europe, but not in USA, Canada, Australia or Japan. Download it here:

The Knife

See Sepiatone’s 44 photographs of the Sony Bravia commercial San Francisco set at Flickr.

Check out the escalator installation featuring the Sony Bravia Balls footage. Advertising agency Viacom Outdoor worked with production company Tonic and post production company Rushes.

Postscript

Sony Bravia ‘Balls’ won a Gold Lion in the Cannes Lions International Advertising Festival in June 2006, and Grand Prix at the Midsummer Awards in London, July 2006.

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55 Responses to Sony Bravia Balls bounce in San Francisco

  1. Anonymous says:

    i came on here to find out who this great musician is…. turns out, i already have this song!… just hadn’t noticed it before. jose gonzales is superb. lovely, beautiful!!

  2. tvStatic says:

    I wanted to know who it was singing on this ad. Quite liked it. Thought it was The Shins and was quite surprised to find it was Jose Gonzalez. I like Crosses by him two. Anyway, found out here. Thanks!

  3. Anonymous says:

    just came here like many others still to come -to find out what the music was. great song -- will investigate his music -- brilliant

  4. orac says:

    ‘Heartbeats’ was originally written by Swedish electronic duo The Knife (released in 2003 and included on their album Deep Cuts).
    You can’t really beat the original sung and written by Karin Dreijer (who sounds a little bit like Bjork). Karin can also be heard singing lead vocals on the excellent new Royksopp single ‘What Else Is There?’.

  5. K says:

    OH MY GOD!
    THANKYOU SO MUCH!

    I LOVE THAT SONG!

    And I really wanted to know what it was!

    THANKYOU! I seriously can’t thank you enough!

    (I’m one of those people that will go insane looking for a song name/artist/lyrics)

    -K

  6. Anonymous says:

    i hope you sleep well tonight or whenever you nzers sleep, for you have just made my week with your brilliant site, ive always wanted to find a site like this, and now i have, and thanks to you, jose gonazalez is in my life

    legend you are

    lp

  7. Anonymous says:

    I like many here came for the stunning song in the background but i have to be honest i love the advert so simple yet stunningly affective and its nice to see no cgi here real bouncing balls brilliant!

  8. Anonymous says:

    Just saw there’s more on Jose Gonzalez & ‘Heartbeats’ online -- including interview & live performance

    http://www.bravia-advert.com/music/index.html

  9. Anonymous says:

    thank you thank you thank you! I knew José already for years but this song…. i did not even recognize him!

  10. Ivy says:

    Thank you so much, the search for this song has taken half a day ( much of it wasted because I kept thinking it was a HP ad) I even got the girls in administration involved, misdirecting valuable office resources :) but hey! just could’t get that song outta my head

  11. Anonymous says:

    This song is such an audio orgasm. Its such a beautiful song, and im so so glad that i found out who wrote it, so now i can get the tab and learn it :) Hurrah.

    Peace to everyone x

  12. Anonymous says:

    What a beautiful song..

    I feel like a complete sap tearing up at a TV commercial but it works every time. The song is gorgeous and I am very intrigued to find out more about Jose Gonzalez. Thank you for the informative site.

  13. Sepiatone says:
  14. Anonymous says:

    Hi

    well what can i say. THANK YOU VERY MUCH FOR POSTING THIS ON THE WEB!!!!!! i am so happy to have found this track and just got and purchased the album now. thank you

    Chris (very happy)

    from Bath England

    P.s Merry Christmas and Happy New Year

  15. Anonymous says:

    wow…i wish i could hear the original song… anyone can help with a link?

  16. Anonymous says:

    Thanks a bunch! It would’ve taken me a lot more than five minutes if it wasn’t for your site!

    Awesome song+commercial!

  17. Anonymous says:

    dude i thought i would never find who sung this beauty.. how do you find out about these things?!

  18. Anonymous says:

    thank you very much. I work in a cinema and have been screening this ad for weeks. finally i said to myself, “go out and find who this artist is…” and it only took three words in google! Amazing stuff!

  19. Leigh says:

    HEY! Thanks, came to the site looking to find out what the song was!

  20. Anonymous says:

    Now I hear the song all the day,…the voice of the singer is so fantastic!!! ,…the song makes me feel better -> thank you!
    mfg, mira xxx

  21. Anonymous says:

    the song is a.m.a.z.i.n.g.

  22. Anonymous says:

    does anyone know where to hear the full song? can anyone help?

  23. Duncan says:

    You can purchase the song on CD or as an mp3 from iTunes. Or are you asking about a free copy?

  24. Anonymous says:

    you can hear the full version of the song when you go to radio blog and you can also listening to some of his other mucis tracks just type radio blog in google search bar happy listening ppl cos jose gonzalez music is sensational :0)

  25. Anonymous says:

    completely sensational! :)

  26. Anonymous says:

    i wasn’t asking about a free copy,but speaking of it,do you know where to get that from?

  27. Anonymous says:

    sweeeeeeeeeeeeeeeet song

  28. Anonymous says:

    do you like the old song ?anyone?

  29. Anonymous says:

    Yeh, I really love this song too. Sounds so much like my hero Nick Drake. I had to check it out.

    Brian. Derby, England

  30. Anonymous says:

    I love the song so much! I listen to it all day!

  31. Alex Suraci says:

    Thanks so much for the information on the song. I heard it twice and really loved it.

  32. ☆JT☆ says:

    ☆oh my god i love this song soo much its lush!☆

  33. billion bouncy balls says:

    ^_^ yayy found the song…watching all the colours is so soothing too and the music fits perfectly, especially with that voice…Beautiful

  34. beccy says:

    aaaaawwww i luv this song!!! this website is so cool!

  35. anonymous says:

    ditto to all the comments

  36. aylishia says:

    love the ad its really really brilliant and i really love the tune now thank you well worth the watch

  37. Paul Travis says:

    Sublime music. Fabulous site. This is what the ‘net’ was made for.

  38. Luciano says:

    LA CANCION ES REALMENTE SENSACIONAL… ES… HACE SENTIR… VUELO… IMAGINO… DISFRUTO… VIVO !!!!
    GRACIAS !!!!!!!!!!!!!!!!! DESDE ARGENTINA…

  39. Luciano says:

    EXCELENTE FUSION AUDIO VISUAL… NOTABLE !!!!!

  40. luca brazi says:

    dear website owner,
    i thank you for this information about this song.
    I liked this music from this song in this advertisement
    and was searching to find out which song it was and landed here. Thanks for providing this information very neatly
    Nice site, nice work

  41. Angie says:

    Hey all,
    This advert is brilliant!!! I love the song it is so relaxing and all those bouncy balls bouncing are just amazing!
    Wooooooooow!! well done to the creators!!

    Angie xx

  42. Csongee says:

    Hello!

    How can I download the music of this advertisement? Please, help me! I LOVE THIS MUSIC!!! :) :) :)

  43. Steph says:

    How Many Bouncy Balls Are Acctuly There? x

  44. KS09 says:

    This is one of my favorite ads. You could argue that the ad loses effectiveness because the brand is not established until the very end, but some of the beauty would be lost if it screamed SONY from the get go. The other Sony Bravia commercials I’ve seen are also aesthetically pleasing, but this is definitely my favorite.

  45. Anonymous says:

    ok yeah i think the song being played is ok. but seriously guys. this commercial is so cool!! i would have loved to be there. thanks to my science teacher for showing me this commerical!! Sony is amazing<33

  46. ryan babes says:

    omg this is so classical, defo downloading this to my ipod 2 . it helps me get to sleep at night …when times are tough much love <3

    • kit kat says:

      omfg its imense i wanna marry this song. I love everyone. Peace X

  47. phelan shaw says:

    Was it actually done on the streets of sanfransisco