Sony announced the arrival of the BRAVIA LCD and 3LCD range, with a short film featuring coloured bouncing balls (real time) bouncing down the streets of Russian Hill in San Francisco. The message conveyed? The colour we’ll see on these screens will be ‘like no other’. The Bravia advertisement takes a number of forms. The two and a half minute film will fill an entire advert break on its launch in the UK on November 6th, before the game between Manchester United and Chelsea. The ad is available to view online now at www.bravia-advert.com, where Sony offer photographs and film behind the scenes.
Click on the image below to play the video in YouTube (HD)
The Fallon London team included creative director Richard Flintham, copywriter/art director Juan Cabral and agency producer Nicky Barnes.
Photos from the shoot were posted at Flickrblog showing 250,000 coloured balls being dropped down Filbert and Leavenworth Streets in San Francisco.
Editing was done by Russell Icke at The Whitehouse Post, London, with assistant editor Sam Gunn.
Post production was done at The Mill, London, by VFX producers Darren O’ Kelly, Stephen Venning, Fi Kilroe, Jordi Bares, Robert Kolbeins, 2D artists Neil Davies, Adam Grint, Dave Birkhill, Judy Roberts, Rich Roberts, Zoe Cassey, Edwin So, Matthew (Wispy) Clarke, 3D artist Laurent Makowski and colourist Adam Scott.
Sound production was done at Wave Studios, London.
Music is provided by Swedish singer José González who will be touring the UK and Australia in November 2005. The song is called “Heartbeats” and features on the album, Veneer. As we’re told in the comments below, the original was sung by Swedish duo, The Knife and recorded on their album, Deep Cuts. Peacefrog will be releasing Jose Gonzalez’s version of ‘Heartbeats’ as a single and DVD on January 9, 2006 and can be pre-ordered now. The DVD includes Heartbeats in studio and live, a video documentary on Jose’s London concert, and ‘Colour Like No Other’. Download the Jose Gonzalez version of the track from iTunes.
Lyrics used in the Bravia ad:
One night of magic rush
the start a simple touch
one night to push and scream
and then relief
ten days of perfect tunes
the colors red and blue
we had a promise made
we were in love
to call for hands of above
to lean on
wouldn’t be good enough for me,
no to call for hands of above
to lean on
wouldn’t be good enough
The Knife version is available on iTunes in Europe, but not in USA, Canada, Australia or Japan. Download it here:
See Sepiatone’s 44 photographs of the Sony Bravia commercial San Francisco set at Flickr.
Sony Bravia ‘Balls’ won a Gold Lion in the Cannes Lions International Advertising Festival in June 2006, and Grand Prix at the Midsummer Awards in London, July 2006.