Telstra, Australia’s nationally-owned teleco, has launched an $8 million television campaign for Sensis, its online and operator-assisted voice information service. One of the ads features a businessman driven to the point of desperation by paper. Finally he reaches a door somewhat reminiscent of the final scene in The Truman Show. Voiceover: “In a world full of information there’s now one place where you can find what you’re looking for – Australia’s own information source Sensis: All you need to know.”
Click on the image below to play the Everybody’s Talking video in YouTube (HD)
Sensis All You Need to Know was developed at Y&R, Melbourne.
Post production was done at Fin Design.
Throughout the clip is “Everybody’s Talkin”, the Fred Neil song sung by Harry Nilsson on the soundtrack of Midnight Cowboy (1969).
Everybody’s talking round here
I don’t hear a word they’re saying…
Only the echoes of my mind
People stop and staring
I can’t see their faces
Only the shadows of their eyes
I’m going where the sun keeps shining
Thru’ the pouring rain
Going where the weather suits my clothes
Backing off of the North East wind
Sailing on summer breeze
And skipping over the ocean like a stone