Science World Kisses In Boardroom

Science World has raised a few eyebrows with their humorous television commercial ‘Boardroom’, first screening on Canadian televisions in October 2004. The spot features a round of introductions at the beginning of a board room meeting. Instead of shaking hands, everyone is greeted with a full on kiss.

“Ah Ted. Perfect timing. You remember Annette?”
“Of course”.
A passionate kiss follows.
“And you must be Jeffries”.
Another kiss.
“Pleasure. This is Linda from accounting.”
Another kiss.
And another kiss from Annette.
“Ted. You old dog. How’s that golf game?”
The women kiss. The men kiss.
Text: “SHAKING HANDS SPREADS MORE GERMS THAN KISSING.”
“So it doesn’t really seem like a Tuesday does it.”
Science World. We can explain.

Click on the image below to play the video in YouTube

Credits

The Boardroom Kisses ad was developed by advertising agency Rethink for Science World, a hands-on science centre offering entertaining and educational experiences to families in Vancouver, British Columbia, Canada.

The Rethink team included creative directors Ian Grais and Chris Staples, art director Rob Sweetman, writer Rob Tarry, account supervisor Nadine Wilson, and agency Producer Jacqueline Burgmann. Sweetman and Tarry read thousands and thousands of science stats to prepare for the campaign.

‘Boardroom’ was directed by Michael Downing at production house Radke Films. Downing has since moved his representation to Untitled.

Glen Wilson at JMB Post was editor. Sound was designed by Colin Weinmaster at Wave Productions.

‘Boardroom’ has won a gold at The Bessies and a Bronze Lion at Cannes, a gold at The One Show, a bronze at the CLIO awards.