Pepsi Soccer in the Surf
Pepsi connected surf and soccer in a TV ad released in February 2005, a month after it had been pulled because of the Indian ocean tsunami.
The Pepsi Surf Soccer ad features football players David Beckham, Thierry Henry, Roberto Carlos, Raul Gonzales, Ronaldinho, Fernando Torres and Rafael Van Der Vaart taking the game to the waves. The action was filmed in two main sets. The soccer players did their thing at Aerodromo Casarubios, a private airstrip 40 kilometers from Madrid, during which the temperature was 30c. In order to create the surf sequences two large water pools, a heated plunge pool and a wave machine were built. The surf sequences where shot at the Fijian Island of Tavarua using professional surfers who were made up to look like the players. There’s a bit of trivia on the commercial at the Pepsi Summer Schools site.
Credits
The 90 second spot was directed by Tarsem Singh, produced by Radical Media for ALMAP BBDO in Brazil. Tarsem is well known for the REM “Losing My Religion” video but he’s a done a lot of work since then, recently attracting attention with “The Cell”.
The ad (about 6 MB) and the making of video (7MB) are available in wmv format at Pepsi Brazil
The commercial has no audible dialogue – but does finish with the Portugese words, “Arrisque mais, viva mais” which translated mean “Risk more, live more” and tie in with Pepsi’s slogan, “Dare for more”.
The music featured in the commercial is “Misirlou” by Dick Dale and his Del-Tones, known for his surf guitar work. The track was also used in Quentin Tarantino’s ‘Pulp Fiction’. Download the whole music track from iTunes.
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Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.92 out of 5)
hi
hi ronaldinho une jam arlindi nga kosova une jam arudhuesi me i madh ijoti tung ngaarlindi shpresij qe di te vish te me vizitoshne republiken e kosoves qao arlindi-ronaldinho
Can I ask though – how did you get this picked up and into google news?
Very impressive that this blog is syndicated through Google and is it something that is just up to Google or you actively created?
Obviously this is a popular blog with great data so well done on your seo success..
Soccer greats you should write about next, my ex was a basketball champ!