Exotic animated animals are used to promote Optus‘ latest campaign in Australia, released here in Australia on Sunday August 14. The TV ad features Rube Bloom and Harry Ruby’s 1945 hit, “Give me the simple life”, sung by laid back happy animals. The song first appeared in the the 1946 movie, “Wake Up and Dream“, sung by June Haver and John Payne. The song was taken to the charts twice that year; by Liza Morrow and the Benny Goodman orchestra, and Bing Cosby with Jimmy Dorsey’s Orchestra. Years later the song was used in a soup commercial.
Click on the image below to play the video in YouTube (HD)
Here’s the words (with credits to singers).
I don’t believe in frettin’ and grievin’
(Deer – Tammin Sursock)
Why mess around with strife?
(Lion – Lee Kernaghan)
I never was cut out to step and strut out.
(Bear – Doug Parkinson)
Give me the simple life.
(Zebras – played by Human Nature)
Some like the high road, I like the low road,
(Giraffe – Kate Ceberano)
Free from the care and strife.
(Alligator – Tex Perkins)
Sounds corny and seedy,
but yes, indeed-y; (Deer & Lion)
Give me the simple life.
(Bear with Kangaroos in background)
Tiger stalks through grass wagging tail to trumpet solo played by James Morrison.
Voiceover: “At Optus we do everything we can to make your life just that little bit simpler”
(Chimpanzee and Elephant sway to the music, Tiger wags his tail).
Sounds corny and seedy, (Zebras) but yes, indeed-y;
(Bear, Giraffe, Deer)
Give me the simple life. (All animals)
The singers are accompanied by John Morrison’s Swing City.
Credits and Download
Optus Harmony was created at Sydney advertising agency, M&C Saatchi, by creative directors Tom McFarlane and Ben Welsh, art director Ant Larcombe, copywriter Paul Dunne, and agency producer Loren August.
Animation was produced at Animal Logic, Sydney, by executive producer Jacqui Newman, producer Nerissa Kavanagh, lead compositor Leoni Willis, compositor Nicholas Ponzoni, assistant compositor Mark Robinson, 3D team leader Nathan Mitchell, animation lead Michael Mellor, lighting lead Andrew Lodge, technical director Clinton Downs, 3D artists Ian Watson, Stefan Litterini, Ben Falcone, Steve Beck, Paul Braddock, Brett Margules, Tom Bardwell, Gerrard Southam, Bhakar James, Sandy Sutherland and Phil Wittmer, matte painting artist Ben Walsh, shoot supervisor Jane Milledge, and concept artist Evan Shipard.
Sound and music were designed and edited at Song Zu, Sydney.