Comments on: Mr Kipling Nativity Play http://theinspirationroom.com/daily/2005/nativity-play/ Advertising creativity from around the world Mon, 13 Feb 2012 09:23:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: deadthevideo http://theinspirationroom.com/daily/2005/nativity-play/comment-page-1/#comment-1144 deadthevideo Tue, 22 Jul 2008 14:11:40 +0000 http://www.duncans.tv/?p=174#comment-1144 The Mr. Kipling ads have been going on for god knows how long. I remeber the ads with the Fast Show's Mark Williams as a chef. Those of a certain age will probably remember the ads with a voiceover talking about his old friend Mr. Kipling and how he would always have a cake ready. It was about time the campaign had something of a reboot to keep the campaign fresh. Saatchi and Saatchi decided to do just that and wanted to have a bit of fun in the process. It attracted a huge number of complaints. In my view, they were not justified. I've seen the ad in its entirety and saw it for what it was - harmless fun. Some of the complaints stated that it had the potential to scare children - come off it, kids would get more scares from a Tom and Jerry cartoon than they would from this. The ad should not have been banned when you take into account the fact that prior to screening, the ad was tested among religious groups - who loved it. The advert was even criticised by the press, with one paper, the Daily Star if I'm right calling calling it "An Extremely Bad Ad, Kipling". Again, the ad makers wanted to have fun and in the age of dull-as-dishwater ad breaks, they should been allowed to. The Mr. Kipling ads have been going on for god knows how long. I remeber the ads with the Fast Show’s Mark Williams as a chef. Those of a certain age will probably remember the ads with a voiceover talking about his old friend Mr. Kipling and how he would always have a cake ready. It was about time the campaign had something of a reboot to keep the campaign fresh. Saatchi and Saatchi decided to do just that and wanted to have a bit of fun in the process. It attracted a huge number of complaints. In my view, they were not justified. I’ve seen the ad in its entirety and saw it for what it was -- harmless fun. Some of the complaints stated that it had the potential to scare children -- come off it, kids would get more scares from a Tom and Jerry cartoon than they would from this.

The ad should not have been banned when you take into account the fact that prior to screening, the ad was tested among religious groups -- who loved it. The advert was even criticised by the press, with one paper, the Daily Star if I’m right calling calling it “An Extremely Bad Ad, Kipling”. Again, the ad makers wanted to have fun and in the age of dull-as-dishwater ad breaks, they should been allowed to.

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